#India #Bengaluru #Arttha #PureSoftware #DigitalGrowth

PureSoftware's Arttha: Driving Digital Success in Emerging Markets

PureSoftware, a wholly-owned subsidiary of Happiest Minds, is carving a significant niche in the fast-evolving digital lending landscape with its flagship Banking-as-a-Service (BaaS) platform, Arttha. The solution is empowering major banks, financial institutions, and telecom companies to greatly enhance their loan and payment processes, providing innovative products such as personal loans, working capital funding, invoice financing, B2B loans, microcredit, and Buy Now Pay Later (BNPL) options.

Arttha effectively digitizes the entire credit journey, boosting user engagement, improving access to working capital, and maximizing operational efficiency. Currently, the platform operates across 20 markets, impacting over 150 million users globally. Its significant achievements have garnered recognition from esteemed organizations like The Digital Banker, which honored Arttha as the Best Digital Lending Solution, in addition to multiple awards for Best Banking Services Platform of the Year.

Joseph Anantharaju, Executive Vice President of Happiest Minds, emphasizes that Arttha signifies the company's commitment to delivering platforms that facilitate client growth and innovation while creating non-linear revenue streams through strategic acquisitions.

In a similar vein, Manish Sharma, CEO of PureSoftware Business, underscores the company's dedication to providing effective technology solutions that redefine the financial landscape. “Our advancements in Arttha reaffirm our commitment to fostering digital inclusion and operational efficiency for our clients through innovative and primarily digital solutions,” he remarked.

As Happiest Minds expands its client base in Africa, it has secured partnerships with significant players, including one of the largest commercial banks on the continent and a major mobile financing service provider. Arttha’s customization capabilities, such as dynamic loan product configurations and microcredit functionalities, have notably enhanced the agility of sales teams and accelerated portfolio growth.

Strategic collaborations highlight Arttha’s pivotal role as a transformative technological facilitator in the digital lending arena, driving agility and innovation. Udeet Bhagat, Head of Arttha Division, illustrates this impact: “One major African bank has reported a 20% increase in its customer base and processes over 100,000 loans monthly. This is a testament to how our integrated platform and robust partnerships provide faster, more efficient financial services, ensuring scalability and future readiness for all users.”

Renowned globally, Arttha serves as a trusted financial technology platform that aids large enterprises in adopting digital banking solutions across various sectors, including digital lending, payments, retail banking, SME banking, core banking, deferred payments, and agency banking.

With proven success and a vision for inclusive innovation, Happiest Minds remains committed to enabling financial institutions to embrace digital transformation and offer valuable financial services to clients worldwide.

About Happiest Minds Technologies

Happiest Minds Technologies Limited (NSE HAPPSTMNDS) epitomizes a mindful IT company that enables digital transformation for businesses and technology providers by enhancing customer experiences, operational efficiency, and actionable insights. Leveraging disruptive technologies such as Artificial Intelligence, blockchain, cloud, digital process automation, IoT, and robotics, the company provides services spanning various sectors including banking, fintech, healthcare, edtech, and retail. Recognized for excellence in corporate governance practices and certified as a **Great Place to Work™, Happiest Minds is headquartered in Bengaluru, India, and has a robust presence in the United States, the UK, Canada, Australia, and the Middle East.

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• - Contact: Dr. Kiran Veigas