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Shibuya Thinking: Shaping the Future of Shibuya

In an age where urban landscapes continuously evolve, Shibuya Thinking emerges as a pioneering project aimed at envisioning the future of Shibuya, Tokyo. This collaborative initiative is a culmination of efforts from leading companies, media outlets, and organizations, all focused on exploring the multifaceted identity of Shibuya, and ultimately enhancing the urban experience.

Project Kickoff

The launch of Shibuya Thinking began with the first Thinking Session, held on June 26, 2026, at the manoma Conference hall & Restaurant within the Shibuya Sakura Stage. The inaugural event focused on the theme of a “Future Society,” encouraging open dialogue about what lies ahead for this dynamic city. Notably, it was held in collaboration with WIRED Japan, with related articles expected to be published on August 27.

The Vision

Shibuya is known for its vibrant culture and diverse industries that are in constant flux. However, the question remains: “Where should Shibuya head next?” Without a clear answer, Shibuya Thinking is designed to serve as an open platform where various talents and partners engage in long-term discussions. This initiative aims not only to generate ideas but also to directly translate them into tangible urban experiences, firmly positioning Shibuya at the forefront of global culture and innovation.

Key Initiatives of Shibuya Thinking

The project encompasses three main avenues of exploration:

1. Regular Thinking Sessions
These feature themed discussions on critical topics such as society, culture, education, and business. Experts and practitioners from various fields, referred to as “Thinking Members,” are invited to present diverse perspectives. The sessions are led by Chairpersons, including ART+TECH producer Hiroshi Sugiyama and media artist Yoichi Ochiai.

2. Multifaceted Information Dissemination
Partnering with media outlets like WIRED Japan, BRUTUS, Pen, and Forbes Japan, each session's discussions are shaped and presented uniquely according to the specific media's style. This ensures that the insights derived from the sessions reach a broader audience and stimulate public discourse.

3. Urban Integration
Ideas and questions that arise from discussions will not remain as mere theories. Instead, they will manifest into new urban experiences and concrete initiatives within Shibuya, ensuring the city evolves in alignment with innovative ideas.

Introduction to the Chairpersons

The discussions will be helmed by Hiroshi Sugiyama and Yoichi Ochiai. Sugiyama, the CEO of Shinryokai, is an ART+TECH producer known for creating new experiences that intersect art and technology. Ochiai, also a media artist, seeks to explore the physicality of digital culture and its implications on society.

Background Partners of Shibuya Thinking

As of August 2026, many businesses, organizations, and media outlets are collaborating on this project, each contributing a unique perspective. Partners include CyberAgent, Shibuya Future Design, and Tokyu Land Corporation, all committed to implementing the innovative ideas that stem from these discussions back into the Shibuya community.

Comments from Project Partners

• - Tokyu Land Corporation: Individuals daily engaging with Shibuya—workers, residents, and tourists—are the true heart of this urban culture. We aim to cultivate an environment that nurtures diverse challenges alongside the local community.

• - Hiroshi Sugiyama: Shibuya is a constantly changing locale that births new cultures. Engaging varied talents in a discussion with no right answers will connect theoretical explorations to practical urban experiences.

• - Yoichi Ochiai: Having grown up near Roppongi, I have lifelong memories of Shibuya's evolving landscape. It’s gratifying to engage in shared experiences that reflect change, both digitally and traditionally.

Future Expectations

Shibuya Thinking isn't just an initiative; it's a response to the city's identity and evolution. As the sessions progress, the collaboration will stimulate ideas and practices to reinvent Shibuya as a leading urban center. This initiative represents a commitment to both acknowledge the past and pave the way for future generations.

For more details, visit WIRED Japan.