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Make Your Holidays Meaningful with (RED)

As the holiday season approaches, the (RED) organization is stepping up to offer a way to make your shopping count while contributing to a great cause. Kicking off this initiative on December 1st, World AIDS Day, (RED) invites everyone to partake in 'The (RED) Holiday Edit', a campaign designed to inspire shoppers to buy gifts that also save lives. Co-founded by Bono and Bobby Shriver, (RED) has successfully raised over $800 million for the Global Fund to combat AIDS, and their efforts continue to gain momentum as they approach their 20th anniversary next year.

The Campaign Overview

Supported by notable partners, including Merck, who is making a significant contribution to community health initiatives, the (RED) Holiday Edit will run throughout the holiday season. Bank of America and Apple are also on board with special offers that allow customers to make a difference through their everyday purchases.

During this festive season, shoppers can use Apple Pay at participating stores and online to help fund AIDS research. For every purchase made with Apple Pay at an Apple Store, or online, Apple will donate $5 to the Global Fund, up to a total of $3 million. This initiative creates a powerful linkage between spending and philanthropy, offering consumers the opportunity to give back while they shop.

Fashion and Gifts that Give Back

The (RED) campaign features a lineup of stylish and trendy products from various partners that make excellent gifts. Here’s a closer look at what’s available:

• - Clare V. has unveiled a fashionable capsule collection, including a chic “Oui Hoodie” and a beautiful “Flore with Grande Heart Fob” bag.
• - La DoubleJ contributions include the “Better Than Your Boyfriend's Shirt” and other fashionable items, all part of the exclusive (RED) collection.
• - Thebe Magugu's Heirloom Collection offers timeless pieces designed for elegance.
• - SAVAS, based in Nashville, presents enticing leather goods like their cool boots and a t-shirt, merging modern style with social impact.
• - Footwear from Nomasei includes luxurious loafers and beautiful sandals, showcasing both aesthetic appeal and meaningful contributions.
• - Sunglasses from Ahlem promise to add sophistication to the holiday gift list.

Gifts for Everyone

The range of products isn't limited to fashion. This year's holiday gifting options include practical yet impactful items:

• - The partnership between (ONYX)RED brings forth ethically sourced coffee and travel mugs that symbolize sustainability.
• - (HYPOTHESIS)RED presents a stylish line of medical wear, transforming uniforms into instruments of change.
• - (oHHo)RED offers innovative wellness products, merging pleasure with social responsibility.
• - Celebrate with a drink as (LOBOS 1707) releases a limited-edition tequila.
• - (BASICS BY MYCHAL) presents a vegan skincare range that emphasizes self-care.
• - Drive into the future with the electric Fiat (500e)RED, where style meets environmental consciousness.

For fitness enthusiasts, (woom)RED bikes and (VESPA)RED scooters provide stylish transport options, designed to inspire and make every ride enjoyable.

Engaging the Community

To personalize the holiday experience, (RED) is hosting a special third annual World AIDS Day run on Peloton, providing a space for active involvement and education about AIDS awareness. This virtual event, featuring instructor Jeffrey McEachern, showcases the unity in fighting for global health equity.

Salesforce, another key partner, has pledged over $12 million to empower (RED) in its mission, underlining that combating global health crises demands both funding and technological innovation.

Huw Davies, Chief Communications Officer at (RED), expresses gratitude towards its diverse partners, emphasizing how integral their contributions are to making positive changes during the holiday season. In a world where every action has significance, (RED) encourages shoppers to make deliberate choices that not only bring joy to their loved ones but also contribute to an incredible cause.

Explore the full range of purpose-driven gifts at RED.org and make this holiday season one to remember, both for your loved ones and for those in need.