Trigent Celebrates 30 Years of Innovation with Brand Revamp and New Motto: 'Lead the Shift'

Trigent’s 30-Year Journey into Innovative Excellence


Trigent, a prominent global technology solutions provider, recently celebrated its 30th anniversary by unveiling a dynamic brand refresh along with a robust new positioning statement: 'Lead the Shift'. This initiative not only marks a significant milestone in Trigent's history but also conveys their commitment to empowering enterprises on their journey of transformation.

Founded in 1995, Trigent has established itself as a trusted partner for businesses seeking to modernize their operations and tap into the potential of emerging technologies. Over the years, it has continuously evolved to meet the changing needs of its clients, transitioning from a traditional software development company to a full-fledged technology leader in the realms of AI, digital transformation, and enterprise solutions.

The Essence of 'Lead the Shift'

The newly introduced motto, 'Lead the Shift', encapsulates Trigent's philosophy of guiding businesses not only in adapting to changes within their industries but also in proactively spearheading these changes. This ethos is built on three foundational pillars: Change Led, Trust Driven, and Impact Focused. According to Bharat Khatau, the Chairman and CEO of Trigent, this promise signifies Trigent's role in turning customer ambition into competitive advantage through technology that adapts and scales with organizational goals.

With businesses across the globe grappling with rapid technological advancements and market disruptions, Trigent positions itself as a partner that can help organizations navigate these challenges. The transformation from a reactive stance to confidently directing industry changes is paramount in today’s volatile business environment. Through their extensive capabilities in AI and solutions, Trigent aims to convert potential disruptions into opportunities, thus reaffirming its legacy of excellence.

Visual Identity Evolution

Accompanying this strategic shift is a refreshed logo that symbolizes Trigent's forward-thinking approach. The new design retains its signature yellow—representative of energy and optimism—but is complemented by a royal navy blue, symbolizing stability and trust. The angular shapes of the logo embody breakthrough ideas and exponential growth, reflecting the core values of a company committed to innovation and operational maturity.

Shamini Martin, Vice President of Marketing at Trigent, noted that the updated visual identity underlines Trigent's mission at the intersection of innovation and enterprise reliability. As the company bolsters its capabilities in digital transformation and global expansion, the new branding is intended to convey the message that Trigent is strategically positioned to architect the future of business through cutting-edge solutions that align with operational demands.

An Eye on the Future

As Trigent embarks on the next chapter of its journey, it remains committed to its vision of being a frontrunner in the technology domain. The company recognizes the necessity for businesses to not merely adapt to disruption but to lead the charge towards innovation and impactful practices. Trigent’s successive decades of expertise paired with their advanced technological capabilities position them as a vital resource for organizations looking to create sustainable and transformative impacts in their respective fields.

With its new branding and strategic direction, Trigent is poised to help clients navigate the complexities of their industries while maximizing the potential of their IT investments.

About Trigent

Trigent prides itself on being a data-driven and AI-centric technology solutions provider. Specializing in enabling organizations to modernize operations and establish next-gen customer engagement models, Trigent focuses on delivering measurable business outcomes. Its devotion to customer success translates into offering scalable and trusted solutions that empower organizations to lead their respective shifts effectively.

For more information about Trigent and its services, visit Trigent's official website.

Topics Business Technology)

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