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Honoring Our Heroes: A Month of Tribute

The Army & Air Force Exchange Service (AAFES) is ready to celebrate military heroes with a special month dedicated to honoring veterans, active-duty members, and retirees. This initiative, known as the Salute to Service Month, will take place in November, a month that includes Veterans Day, recognizing those who serve and have served our nation.

A Month-Long Celebration
According to Tom Shull, the Exchange's Director/CEO and a proud Army Veteran, this initiative aims to give recognition to those who have committed their lives to protecting our freedoms. Shull emphasized that one day alone isn’t sufficient to honor these heroes. Therefore, throughout November, the Exchange will roll out several exclusive limited-edition giveaways and events that highlight the contributions and sacrifices of our military community.

What to Expect: In-Store Giveaways

Shoppers can anticipate a series of exciting in-store surprises, designed specifically for veterans and those serving in the military. Key giveaway dates include:

• - November 1 & 29: The beloved collectible penny POGs will make a return. These special POGs feature unique service-specific artwork and celebrate a military tradition that dates back nearly 25 years. Originally introduced to support deployed troops in Southwest Asia, these items have become cherished collectibles.
• - November 11 (Veterans Day): A limited-edition challenge coin will be available, continuing a tradition started in 2020. This coin features a majestic eagle on one side and showcases the emblems of all six branches of the military on the other, serving as a token of appreciation for their service.
• - November 15: Vet for Life decals allow heroes to display their military commitment on their vehicles, laptops, or water bottles.
• - November 22: The Vet for Life patch not only honors military tradition but strengthens the sense of unity and morale among service members and veterans alike. This item reinforces the message that all who have served are considered Veterans for Life at the Exchange.

Shull reiterated, "Heroes are always welcome at their PX and BX,” and he invited veterans and active service members to visit throughout November, emphasizing that this is a month to especially recognize their sacrifices and service.

Who Benefits from the Giveaways?

The in-store giveaways are specifically designed for active-duty service members, retirees, and service-connected disabled veterans who have in-store shopping privileges. However, these items are available in limited quantities, highlighting the exclusivity of this initiative. Inquiring individuals can visit ShopMyExchange.com/SaluteToService for more details or get in touch with their local PX/BX for additional information.

Since its establishment in 1895, the AAFES has continuously served the military community, delivering valued goods at exclusive prices to enhance their quality of life. Ranked as the 51st largest retailer in the U.S., the Exchange's profits greatly benefit military families and contribute to programs that enhance their well-being. In the past decade, the Exchange has provided an astonishing $15 billion to support military community projects.

Engaging the Community

The Army & Air Force Exchange Service is more than just a shopping destination; it’s a community hub. As a 50th Anniversary Vietnam War Commemorative Partner, the Exchange participates in events that recognize the bravery and sacrifices of Vietnam Veterans and their families. Those interested in learning more about the history and ongoing mission of the Exchange can visit ShopMyExchange.com or follow their social media channels.

Conclusion

This November, join the Army & Air Force Exchange Service as they celebrate and honor the brave individuals who have served the nation. Salute to Service Month promises to be a momentous occasion filled with gratitude and appreciation for our heroes in uniform. Don't miss out on this opportunity to show your support and be part of a collective effort to honor and recognize those who have sacrificed so much for our freedoms.