#George Oliver #PLAN-B #RAKUFAS

Revitalizing Growth through Social Media: The George Oliver Case Study

In today’s competitive marketplace, brands often face the challenge of stagnation after experiencing initial success. A notable example of overcoming such obstacles is George Oliver, which effectively rejuvenated its sales trajectory through a targeted social media strategy. The company, part of the PLAN-B group, collaborated with influencers to promote their flagship product, the fasting set RAKUFAS. Within just five days of implementing their campaign, they achieved approximately 2,000 sales, with around 90% of these being new customers.

Background

RAKUFAS, which has been on the market for over two years, began to see a plateau in new customer acquisition despite maintaining a loyal base of repeat buyers. Realizing the need for a fresh approach, George Oliver turned to social media platforms to tap into new demographics and utilize influencer marketing. The company recognized that engaging influencers, particularly those within the parenting community, could bridge the gap to potential customers who were previously overlooked.

Strategies Employed

George Oliver's marketing strategy was multi-faceted, leveraging both the unique selling points of RAKUFAS and tailored approaches to engage new audiences. Some key components included:

• - Unique Value Proposition: Highlighting features such as