Mobupps Names Siddharth Barman as VP of Marketing to Drive Global Growth Strategy

Mobupps Welcomes Siddharth Barman as Vice President of Marketing

Mobupps, a renowned player in the mobile advertising and technology solutions arena, has announced the appointment of Siddharth Barman as its new Vice President of Marketing. This strategic decision comes as part of Mobupps' efforts to bolster its global growth initiatives and amplify its market presence across various regions.

Who is Siddharth Barman?

Siddharth Barman brings over 14 years of substantial experience in growth marketing, product innovation, and strategic partnerships to his new role. Prior to joining Mobupps, he held key positions at Affle, where he significantly contributed to global growth through product development, brand marketing, and establishing strategic alliances. His career highlights include leading the deployment of tech products on a global scale, building specialized growth marketing teams, and fostering expansive global outreach, especially in regions such as the US, Europe, Latin America, MENA, Southeast Asia, and India. Notably, he played a vital role in Affle’s IPO journey in India, further solidifying his credentials in the industry.

A Vision for Growth

In his role as VP of Marketing at Mobupps, Barman is set to lead the company's global growth initiatives, focusing on enhancing the reach and impact of key products such as MAFO, iRTB, and MobuppsX in international markets. In 2024, Mobupps recorded impressive growth rates exceeding 90% in the US, EU, and APAC regions, attributed to their innovative multi-platform strategies that integrated various channels such as connected TV (CTV), mobile devices, and web interfaces. The company has consistently reinforced its leadership in sectors like iGaming, e-commerce, entertainment, and travel.

For 2025, Mobupps forecasts remarkable achievements anchored in product innovation and the adoption of artificial intelligence and brand safety measures, with a particular focus on solidifying existing growth in developed markets while penetrating emerging territories. To achieve these goals, the company plans to build local teams and expand client portfolios.

Leadership Remarks

Yaron Tomchin, CEO of Mobupps, expressed enthusiasm for Barman's appointment, stating, "We are thrilled to welcome Siddharth as our Vice President of Marketing. His remarkable track record in driving global growth, launching innovative products, and forging strong partnerships makes him an invaluable asset as we advance and expand into key markets. Siddharth’s energy and expertise align perfectly with our vision for 2025 and beyond. I am confident he will play a crucial role in enhancing our brand and delivering greater value to our clients and partners worldwide."

About Mobupps

With over 15 years of expertise, Mobupps positions itself as a leader in mobile advertising and technology solutions. Its product lineup, including MAFO, iRTB, and MobuppsX, empowers marketers to optimize their operations and campaigns, achieving measurable growth in an increasingly competitive market. As the world of digital marketing evolves, Mobupps remains committed to leveraging technology and innovative strategies to set new benchmarks in the industry.

In conclusion, Mobupps' strategic appointment of Siddharth Barman is poised to bring transformative changes and substantial growth opportunities as the company navigates the dynamic landscape of mobile advertising and technology solutions.