Introduction
As temperatures begin to rise, the annual battle against unwelcome pests is quietly commencing across Japan. From cockroaches to termites, wasps to mites, pest damage becomes a hot topic every year. However, did you know that by 2025, a shift in the perception of pest control is notably emerging, particularly among younger generations?
The Rise of Consultation Inquiries and the Instant Response Generation
In the wake of the pandemic, people are increasingly aware of their living spaces, leading to a greater demand for preventive pest control and regular checks. Especially among Generation Z, a new mindset is taking shape: "It's too late to react once pests appear." Social media has also been flooded with posts like “Panic! A bug has appeared! → Call the pest control service for peace of mind,” portraying these incidents almost like a narrative of problem-solving. Pest control is gradually becoming a topic of silent sympathy and community support.
Entering the Era of App-Based Services
This change is fueled by technological advancements and service innovations. For instance, madoguchi Co., Ltd. has launched "OyoBee," an app that allows users to swiftly connect with service providers for various life troubles, including pest control, available at any time of the day. Features include:
- - No phone calls required; instant matchmaking
- - Pricing based on market standards
- - Ability to choose providers based on ratings and reviews
- - Pre-payment to avoid on-site issues
Such functionalities make it increasingly natural to request pest control services through a smartphone at the very moment a bug is spotted.
Addressing Societal Challenges: Aging Population and Vacant Homes
Moreover, the rise in elderly households and vacant homes exacerbates the severity of pest infestations. Issues like “Bugs are coming, but I can’t ask anyone for help” or “An abandoned house has turned into a wasp nest” are becoming all too common. Moving forward, addressing these societal challenges will be essential.
Towards Universal Accessibility
Madoguchi aims to establish pest control services as a "social infrastructure" that everyone can access and trust easily. Their goal is for people to think, "If I rely on OyoBee, I can feel safe." Beyond the topic of pest control lies the significant potential for enhancing comfort and security in our daily lives.
About the OyoBee Service
OyoBee is an app that allows users to summon service providers at the moment when lifestyle troubles arise. It eliminates all the cumbersome processes usually involved in traditional on-demand services, such as searching for providers, email or phone communication, scheduling, and on-site estimates. Additionally, market-driven pricing is automatically calculated so that users can make informed decisions about costs, thereby easily resolving their issues.
Client Base
OyoBee has partnered with over 1,000 clients, ensuring a robust network of service providers ready to assist. Whether it's pest control, junk removal, or cleaning services, OyoBee is setting a new standard for convenience.
Company Profile
- - Company Name: madoguchi Co., Ltd.
- - Location: 5-31-17 Shiba, Minato-ku, Tokyo, 11th Floor PMO Tamachi
- - Business Outline: Operation of matching sites specialized in lifestyle services, including junk removal and bereavement organization
- - Established: 2016
- - CEO: Naokazu Yasuoka
- - Official Website: madoguchi.inc
Recognition
In January 2025, madoguchi was once again selected for the Best Venture 100, underscoring its potential for growth and impact in society as a unified organization.
Conclusion
The landscape of pest control isn't just about pest elimination anymore; it's about fostering a community of support and promoting a safe living environment. As we head toward 2025, navigating these changes can help us build a more accessible and reliable society for all.