Enhancing Success at 2027 Mobac Show with Digital Strategies

Upcoming Special Lecture for the 2027 Mobac Show

As we approach the 30th iteration of the Mobac Show, the Japan Bakery Machinery Manufacturers Association (located in Chuo-ku, Tokyo) is preparing to host a special online lecture. This event, titled "AI and Digital Marketing Strategies for Successful Exhibiting at Mobac Show," will take place on February 18, 2026. The focus of the lecture will be on utilizing digital tools and strategies to maximize exhibition effectiveness.

The 2027 Mobac Show is set to occur from March 2 to March 5, 2027 at the Makuhari Messe. The exhibition, which is renowned for its world-class quality and reliability, will bring together various machinery, equipment, materials, and information necessary for the baking and confectionery industries. This year's theme, "Connecting People and Food Through Next-Generation Technology,” emphasizes innovation and technological advancements that enhance food production and presentation.

Special Lecture Details

Setting the stage for this prestigious event is a special lecture designed for both current exhibitors and those considering exhibiting. The main aim is to equip businesses with effective marketing strategies that integrate cutting-edge digital technologies. With the involvement of prominent DX consultant Yasuhisa Matsumura from FunTre Corporation, participants will receive insights on leveraging AI and digital marketing to enhance visibility and drive sales before, during, and after the exhibition.

Lecture Overview:

- Title: AI and Digital Marketing Strategies for Successful Exhibiting at Mobac Show
- Date and Time: February 18, 2026, from 14:00 to 15:00
- Format: Online via Zoom
- Cost: Free

Key Takeaways from the Lecture

1. Concrete Digital Strategies: Attendees will gain practical knowledge on digital marketing techniques and AI utilization to increase engagement with potential clients, converting leads into sales.
2. Strategic Planning Before and After the Event: This lecture promotes a well-rounded approach to marketing, focusing on pre-event attraction and post-event follow-up strategies.
3. Expert Insights: Participants will benefit from the expertise of a consultant who has conducted over 50 seminars a year, gaining actionable advice tailored to the industry.

Unique Features of the Mobac Show

The Mobac Show offers a comprehensive platform that extends beyond product displays to address the challenges and innovations within the bread and pastry industry. Here are five distinctive attributes of the event:

- Multi-Sensory Experience: Attendees are engaged through a variety of live demonstrations, allowing them to see, hear, touch, and taste products directly.
- High-Quality Exhibits: Showcasing the entire manufacturing process, from raw materials to shipping, the exhibition attracts attention from both domestic and international stakeholders.
- Wide Range of Solutions: Presentations cover the latest machinery, raw materials, and innovative retail concepts aimed at improving productivity and fostering new business opportunities.
- Informative Seminars: Daily seminars address current trends and technology, providing critical insights into food safety and industry standards.
- Interactive Events: A special stage hosts contests and demonstrations by renowned chefs, creating an immersive experience that keeps the audience engaged.

Previous Edition Highlights

The last Mobac Show held in February 2025 recorded remarkable participation. Approximately 31,615 attendees arrived from around the world, with 28,923 being from Japan. This event featured 237 exhibitors and included various demonstrations and competitions that facilitated numerous business discussions.

As we edge closer to the 30th Mobac Show, exhibits will focus on a sustainable future for the baking and confectionery sectors, emphasizing innovations in automation, IoT, AI solutions, and environmentally friendly practices.

Main Product Exhibits

From baking machines to packaging equipment, the exhibition will include 24 categories of items necessary for baking and confectionery, focusing on sustainable and innovative solutions to drive the industry forward.

Stay Informed

For updates on participation guidelines and the latest news, please visit the official Mobac Show website. Join us on this journey towards innovation and collaboration in the future of food production!