#Norway #Oslo #GRAVTY #Spenn #Norwegian Reward

Transforming Customer Loyalty in the Nordics

In a significant move to redefine customer loyalty, Spenn, Norwegian Reward, and Strawberry have officially launched their shared loyalty program on the GRAVTY® platform. This development was announced during the recent Loyalty Summit in EMEA, showcasing a pioneering approach to loyalty ecosystems across the Nordic region. The partnership aims to create a cohesive loyalty experience, connecting millions of members across top travel, hospitality, and retail brands.

A New Era of Loyalty Ecosystems

The GRAVTY® platform, created by Loyalty Juggernaut, stands as a cloud-native enterprise growth system that enhances real-time loyalty transactions and boosts engagement. With the ambition of simplifying how customers earn and use rewards, Spenn is set to lead the charge in building a more interconnected loyalty experience. This initiative signifies a shift towards a system where loyalty points are not just earned but easily shared across varied brands, making the process more user-friendly and relevant.

Christoffer Sundby, the CEO of Spenn, shared insights on the project, stating, "Spenn was designed to challenge traditional loyalty models by providing flexibility, simplicity, and greater value. By utilizing GRAVTY®, we can foster innovation and improve experiences for customers of participating brands." This sentiment is echoed by Cecilie Nybø Carlsen, Vice President of Products & Customer Experience at Norwegian, who highlighted that modernizing their technology platform would enhance the overall experience for Norwegian Reward members.

Strengthening Brand Connections

The transformation doesn't just stop at technology; it advocates for a deeper relationship between brands and their customers. With GRAVTY® facilitating an advanced loyalty program, members can enjoy seamless earning and redeeming across multiple brands within the Spenn ecosystem. This not only enhances customer satisfaction but also positions participating brands to create more personalized and rewarding experiences.

As Håvard Hovdahl, VP of Spenn Partnerships at Strawberry, noted, "Our commitment to exceptional guest experiences means we must continue innovating. With GRAVTY®, we are well-prepared to deliver greater value and personalization to our guests across the Nordic hotels."

Future Growth and Interoperability

The complexity of establishing an effective loyalty program requires robust technology capable of handling high transaction volumes and ensuring real-time interoperability. Kristian Kolstad, Chief Product and Technology Officer at Spenn, emphasized the importance of a platform that supports such dynamics, asserting that GRAVTY® provided the necessary flexibility to bring their goals to fruition.

Shyam Shah, CEO of Loyalty Juggernaut, expressed pride in collaborating with Spenn, Norwegian Reward, and Strawberry, calling their initiative one of the industry's most innovative loyalty transformations. He underscored that the future of loyalty lies in creating ecosystems where interoperability and intelligent engagement lead to customer-centric value.

Conclusion

This unveiling is more than just the launch of a loyalty program; it's a significant leap toward transforming the loyalty landscape in the Nordics. With a shared commitment to fostering deeper customer connections and leveraging technology to enhance experiences, Spenn, Norwegian Reward, and Strawberry are poised to set a new standard in customer loyalty.

About the Companies

Spenn Group is a technology firm that operates a loyalty platform offering flexible points, jointly owned by Norwegian Air Shuttle, Strawberry Hotel Group, and Reitan Retail. With a mission to provide cross-brand earning and redemption while respecting brand individuality, Spenn is a promising future player in loyalty programs.

Norwegian Reward is the loyalty initiative of Norwegian Airlines, which serves members by providing benefits not only on flights but also through a growing network of lifestyle and travel partners.

Strawberry is a leading Nordic hotel group with over 250 hotels, rewarding members for stays, dining, and experiences, aiming for a lasting bond that goes beyond just accommodation.

This strategic collaboration marks a significant step towards a more interconnected and user-friendly loyalty experience, setting the stage for the future of customer engagement.