Moët & Pharrell Summer
2026-06-01 08:31:25

Experience a Chic Summer with Moët & Chandon and Pharrell Williams’ Fresh Collaboration

A Chic Summer Celebration Awaits with Moët & Chandon and Pharrell Williams



Moët & Chandon has unveiled an exclusive collaboration with the iconic musician and designer Pharrell Williams for the 2026 summer season. Bringing forth a fresh and stylish design for the "Moët & Chandon Ice Impérial Pharrell Williams Edition," this limited release encapsulates the essence of summer elegance inspired by the sun-kissed vibes of Saint-Tropez. The message behind this partnership is clear: "Life is better when shared," encouraging everyone to celebrate life’s joyful moments together.

A Celebration of Summer Elegance


The collaboration began in 2025 with a focus on redefining the essence of celebration, particularly around the idea of birthdays. Pharrell has transformed the look of Moët & Chandon’s classic styles, introducing a luxurious color palette that includes midnight blue, gold, and deep red. As summer of 2026 approaches, the refreshing transformation of the Ice Impérial will further evolve, showcasing a sleek, stripped-down design that highlights the beauty of the bottle itself. The collaboration places emphasis not just on the champagne, but on the joyous gatherings it inspires among people.

The Essence of Ice Impérial Returns


This summer, the Ice Impérial returns to its roots, harking back to the moment over 15 years ago when the locals and visitors of Saint-Tropez started enjoying this champagne over ice. Inspired by this free-spirited way of enjoying champagne, Moët & Chandon created the world’s first champagne specifically designed for serving over ice. What once seemed revolutionary has become a staple of enjoyment in social settings.

The "Moët & Chandon Ice Impérial" embodies over 280 years of pioneering spirit and innovative craftsmanship. With a combination of Pinot Noir, Pinot Meunier, and Chardonnay, it offers a satisfying fruitiness, tropical flavors, and a smooth finish that makes it perfect for summer celebrations. Served in a large wine glass with ice for an elevated experience, it emphasizes freshness, lightness, and the joy of sharing.

Words from Pharrell Williams


Pharrell expresses his vision for this collaboration: “I always return to simplicity, stripping things down to their essence. The bottle and the message should be simple. What matters most are summer, community, and enjoying it in our unique ways. The experience should take center stage.”

Insights from Benoit Gouez


Benoit Gouez, the Chief Winemaker at Moët & Chandon, shared his perspective as well: “Launched in 2011, Moët & Chandon Ice Impérial encapsulates the Maison’s spirit of pursuing a new champagne experience. This playful champagne, designed for enjoyment over ice, is a testament to freshness and fruity richness, perfect for summer celebrations. It symbolizes our pioneering DNA and epitomizes freedom and lightness.”

Limited Edition Launch Details


The Moët & Chandon Ice Impérial Pharrell Williams Edition is set to launch on June 1, 2026. It promises to be an iconic addition with a retail price of ¥10,900 (excluding tax) for a 750ml bottle with an alcohol content of 12.5%. You can find it at select outlets, including department stores and specialty retailers.

To get more information, visit the following links:

About Pharrell Williams


Pharrell Williams is a 14-time Grammy Award-winning artist and an Academy Award nominee. He’s also known for his role as the Creative Director for Louis Vuitton’s menswear. Recognized for his contributions, he received the Legion of Honor from the French government and serves as a UNESCO Goodwill Ambassador.

About Moët & Chandon


Since its establishment in 1743, Moët & Chandon has been synonymous with celebration and unforgettable moments. With a rich history, including being the favored champagne of historical figures such as Louis XV and Napoleon Bonaparte, Moët & Chandon remains a leader in the champagne industry, exemplifying craftsmanship and commitment to sustainable practices through initiatives like the "Natura Nostra" program and the "Toast for a Cause" charity initiative.

Official website: Moët & Chandon


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Topics Consumer Products & Retail)

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