#China #Shanghai #Beauty Innovation #Yatsen Group #China Beauty

Yatsen Group Unveils Groundbreaking Beauty Innovation Insight

On November 13, 2025, Yatsen Group, listed on the NYSE under YSG, took a significant leap forward in the beauty industry by launching the "Yatsen Group Beauty Innovation Insight." This report stands out as China's inaugural comprehensive study exploring the realms of beauty science, sustainability, and corporate responsibility. The release signifies a transformative shift in China's beauty sector, transitioning from mere branding narratives to robust scientific leadership and innovation.

Setting New Standards in Beauty Science

The launch event, held in Shanghai's Jing'an District, drew attention from various stakeholders, including government officials, academic experts, and industry leaders. During the ceremony, David (Jinfeng) Huang, the Founder, Chairman, and CEO of Yatsen Group, highlighted the company's ambition to redefine beauty science through rigorous research and innovation. "Our goal is to stand at the intersection of global research, creativity, and market insight to revolutionize the beauty experience," Huang stated.

The report, which consists of six chapters, explores facets such as global research and development (R&D) networks, pivotal technological advancements, efficacy validation, and sustainable practices vital for the industry's future.

Bridging Global Cosmetic Science

The foreword of the report was penned by Dr. Vania Leite, President of the International Federation of Societies of Cosmetic Chemists (IFSCC). She emphasized that this white paper is a milestone in creating a connection between Chinese beauty science and the global landscape. "Science knows no borders; beauty knows no boundaries," Dr. Leite remarked, underpinning the notion that this partnership will pave the way for international collaboration in beauty research.

A Barcelona of Innovation: From Lab to Market

Yatsen Group's innovation model emphasizes transforming scientific research into tangible consumer benefits. The brand Perfect Diary collaborated with the China Association of Fragrance Flavor and Cosmetic Industries to release the industry's first Makeup Skinification Report, indicating a significant evolution in how makeup enhances overall skin health.

In the premium skincare segment, Galénic introduced the ActiveAnchor® technology, which significantly enhances the absorption of water-soluble Vitamin C, while EVE LOM pioneered the Emotional Skincare Science framework to assess mood-based efficacy in skincare products.

Furthermore, the company's Open Lab ecosystem facilitates collaborations across academia and industry, featuring partnerships with institutions like Sun Yat-sen University and Ruijin Hospital. To date, Yatsen has authored 32 peer-reviewed articles and secured 252 global patents, reinforcing its commitment to technological progress.

Commitment to Sustainability and Social Responsibility

Yatsen's approach to beauty extends beyond R&D into sustainability and social impact. It has published four consecutive Environmental, Social and Governance (ESG) reports since 2021, achieving an MSCI ESG Rating of A for two years. Their initiatives include implementing low-carbon practices in operations and cutting-edge product certifications, such as the Product Carbon Footprint Certification for Perfect Diary's "Slim Heel Lipstick."

The commitment to sustainability echoes in its premium brands. EVE LOM, for example, has transitioned to using 100% FSC-certified recycled paper for all packaging, while Galénic has implemented refillable jar systems, reducing material waste dramatically.

A Pioneering Future for Yatsen Group

Since its listing on the NYSE in 2020, Yatsen Group has been steadfast in its commitment to research and development, investing over RMB 600 million to date and maintaining R&D expenditure at a remarkable rate of over 3% of annual revenues. With three global R&D centers based in Shanghai, Guangzhou, and Toulouse, along with numerous collaborative initiatives, the company is well on its way to securing its place among the world’s top ten beauty companies based on R&D investments and scientific excellence.

As David Huang concludes, "The future of beauty will be shaped by the synergy of science, sustainability, and culture. Our mission is to help define that future responsibly and collaboratively on a global scale." This vision not only positions Yatsen Group as a leader but redefines the landscape of beauty innovation, setting a new standard for the industry worldwide.