#United States #Irvine #Business Development #USIM #Laura Wilson Crist

USIM Appoints Laura Wilson Crist as Senior Director of Business Development

In a significant move to boost its strategic capabilities, USIM, a leading next-generation media agency, has welcomed Laura Wilson Crist on board as the new Senior Director of Business Development. This announcement comes as the agency strives to enhance its reputation for delivering innovative media solutions that align with brand goals.

Crist’s extensive experience of over 15 years in media, marketing, and partnerships marks her as a notable asset to USIM. She has honed her skills through a diverse career path, beginning with her work in established agencies like Edelman, Weber Shandwick, and Spark Foundry. During her tenure, she supported various Fortune 500 companies in sectors including consumer packaged goods, beverages, and retail.

After her agency-focused beginnings, Crist transitioned into publisher sales, taking roles at renowned organizations like Condé Nast and Gallery Media Group. Her most recent position was with Tripscout, where she played a pivotal role in scaling a creator-driven media platform. Her work at Tripscout involved developing partnerships with more than 60 destinations and travel brands, as well as shaping the company's overall market strategy, which encompassed sales, product development, and revenue generation.

Commenting on her new role, Dave Gensler, Chief Revenue Officer at USIM, expressed enthusiasm: "We’re thrilled to welcome Laura Wilson Crist to USIM. Her profound expertise and established track record in uncovering new business avenues and fostering client growth make her an invaluable addition to our team. Adding experienced leaders like Laura enhances our ability to provide strategic, results-driven solutions across all markets."

Crist is eager to embark on this new journey at USIM, emphasizing her commitment to promoting practical and accountable growth for clients. She stated, "I am excited to join USIM and focus on practical, accountable growth for clients. Clear communication and data-driven decisions are how lasting partnerships get built."

Beyond her professional qualifications, Crist is also a certified yoga sculpt instructor and a passionate traveler, having explored 49 states in the U.S. and over 60 countries across the globe. She attributes her diverse experiences to influencing her leadership style, which is deeply rooted in curiosity, balance, and authentic connections.

About USIM

USIM is a forward-thinking media agency that delivers innovative, data-driven strategies designed to navigate the ever-evolving landscape of media. With a commitment to achieving impactful results, USIM merges industry expertise with advanced technology to create personalized media solutions that yield measurable outcomes. With a national presence and a focus on transparency, USIM collaborates with brands to craft effective campaigns that resonate and ensure success. To learn more, visit www.theusim.com.