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Celebrating 40 Years of Squa Beauty

The beloved skincare brand Squa Beauty, operated by Willumina Co., Ltd., has reached a significant milestone: its 40th anniversary. Established in 1986, the brand is dedicated to providing high-quality skincare products designed specifically for the cooperative union community. To commemorate this event, they have launched a special anniversary website that highlights the brand's journey, deep commitment to quality, and a series of anniversary promotions throughout the year.

The History and Evolution of Squa Beauty

Squa Beauty started its journey with a single product, squalane oil, gaining popularity for its promise of high quality at an affordable price for families. Over the decades, the brand has listened to its customers, who sought trustworthy products for their entire family. The incorporation of natural moisturizing ingredients into their formulations has resulted in products that many families have used for generations.

“To create reliable skincare solutions for everyone in the family has always been at the heart of our mission,” says Shiona Yukimura, CEO of Willumina. “Our dedication to using squalane as a key ingredient reflects our promise of safety and efficacy.” Today, Squa Beauty products are loved by customers across three generations, showcasing their trust and loyalty toward the brand.

Highlights of the 40th Anniversary Website

The newly launched anniversary website is packed with engaging content, such as:
1. Brand History: An in-depth look into the evolution of the brand from its inception in 1986 to its present state, exploring the changes in packaging and product formulations over the years.
2. The Journey of Squalane: Educational videos that illustrate how squalane oil is produced and its significance in skincare.
3. Top-Picked Products: A ranking of the top three beloved products that have gained a loyal customer base over the years.

Special Initiatives for the Anniversary Year

To celebrate this important milestone, Squa Beauty will launch a variety of initiatives, including:

• - Renewal of Long-Selling Items: Classic products will undergo enhancements, optimized to meet modern skincare needs while maintaining the original experience that customers love.
• - Launch of Anniversary Exclusive Products: Special edition products designed for the occasion will be released, allowing customers to get their hands on limited items during this celebratory year.
• - Co-op Exclusive ‘Thank You Sets’: Expressing gratitude towards loyal customers, special bundles containing popular items will be offered at a discounted price exclusively for cooperative members.

Must-Try Products Available in Malls

For those interested in Squa Beauty products after visiting the anniversary site, here are popular items available online:
1. Enzyme Facial Cleanser: Specially formulated to target blackheads and dull skin, this rich foam cleanser is packed with three types of enzymes for effective cleansing. Praised for its affordability and performance, it remains a favorite among frequent users.
2. Lightweight Leave-in Hair Milk: Perfect for individuals who dislike greasy oils, this hair milk offers hydration without the weigh-down, suitable for all hair types to provide soft, shiny strands.

You can access the Squa Beauty official site for these and more products:

• - Squa Beauty Brand Page

About Willumina Co., Ltd.

Founded in 1984 as a division of Nichimen Co., Ltd. (now Sojitz Corporation), Willumina has become a top vendor in the cosmetics category for cooperative unions, serving approximately 30 million members. The company is dedicated to delivering safe and reliable products across various categories, including cosmetics, hair care, oral care, and health supplements. With the launch of “Ibiza Beauty” in 2015, the brand also emerged as a pioneer in femcare products in Japan. Willumina aims to foster well-being and beauty, promoting a society where women can embrace their true selves.

For more information about Willumina, visit their official website.