#Japan #Kichijoji #Fukuyoshi #Hamburgers

Exciting New Arrival in Kichijoji: Melt-in-Your-Mouth Hamburgers

A much-anticipated culinary event is on the horizon! On July 24, 2025, a branch of the well-loved Fukuyoshi Melt-in-Your-Mouth Hamburgers will officially open in the Tokyo neighborhood of Kichijoji. This new establishment is a transformation and relaunch of the former NERORI location, now presenting a fresh, Western-style concept.

With a prestigious record of over 30 locations nationwide, Fukuyoshi has made a name for itself, having consecutively ranked first in the hamburger category on Rakuten for 2023, 2024, and 2025. The brand has also garnered accolades in various culinary competitions, such as being ranked first in the meat category of the Tokyo Metro Trend Rankings and winning the Sagamihara Specialty Cuisine Grand Prix. Additionally, their influence has spread beyond Japan to locations in New York, Taiwan, and Singapore.

Unique Hamburger Craftsmanship

The key feature of Fukuyoshi’s hamburgers is the unique blend of ingredients, ensuring that no binding agents, such as flour, eggs, or dairy, are used. Instead, the hamburgers are created solely from 100% premium Japanese beef and black Wagyu, skillfully combined to extract maximum flavor from the meat. By mixing coarsely ground domestic lean beef with finely minced Wagyu fat, they achieve a perfect balance of texture and melt-in-your-mouth savoriness.

The preparation method is equally innovative. Unlike traditional techniques where hamburgers are fully cooked before serving, Fukuyoshi adopts an iron plate cooking style where only the surface is briefly seared. Diners finish the cooking process at the table, allowing the savory juices to remain sealed within the patty. This “finishing touch” experience offers a delightful combination of enjoyment and a lively atmosphere, culminating in a one-of-a-kind culinary adventure.

The Vision Behind the Brand

The creative mind behind the melt-in-your-mouth sensation, Tetsuo Sumimura, is not just a founder but also an expert in meat and barbecue. His inspiration stemmed from the desire to bring the luxurious taste of Chateaubriand to a wider audience. After years of honing his skills in butchery and culinary knowledge, he perfected the hamburger, which made its first appearance in 1998 at his establishment Fukuyoshi, located in Sagamihara, Kanagawa. The dish has since garnered immense popularity, leading to its expansion nationwide.

Exclusive Menu Items in Kichijoji

The Kichijoji location promises to offer exciting exclusive items. This includes the unique “Melt-in-Your-Mouth Hamburger Soufflé Omelette,” blending the best features of the soufflé omelette, previously popular at NERORI, with Fukuyoshi’s renowned hamburger. The fluffy omelette sits atop the Wagyu patty, drizzled with a house-made demi-glace sauce, crafting a dish that can only be savored at this new venue.

Additionally, guests can look forward to four variations of the ground meat sauce hamburgers that leverage the expertise from previous casual French dining experiences:

• - Demi-Glace Sauce Hamburger
• - Mushroom Duxelles Sauce Hamburger
• - Tomato Sauce Hamburger akin to Western-style Restaurants
• - Mornay Sauce Hamburger

Store Details

The new Fukuyoshi store in Kichijoji is operated by SOCIA Co., Ltd., the company that previously managed NERORI. Their two-year involvement in designing the interior of Fukuyoshi FC locations paved the way for this exciting new venture.

• - Store Name: Fukuyoshi Melt-in-Your-Mouth Hamburgers Kichijoji
• - Grand Opening Date: July 24, 2025
• - Location: 1-9-10 Kichijoji Minamicho, Musashino, Tokyo (former NERORI site)
• - Business Hours: 11:00 AM - 9:30 PM (Last Orders at 9:00 PM)
• - Social Media: Instagram

With the grand opening fast approaching, food lovers and hamburger enthusiasts alike can't wait to experience this new dining destination in Kichijoji. Get ready for a melt-in-your-mouth experience like no other!