#Japan #Tokyo #Shohei Ohtani #FamilyMart #Omusubi JAPAN

FamilyMart's Omusubi JAPAN Hits Major Milestone

FamilyMart, headquartered in Minato, Tokyo, is celebrating a remarkable achievement as its new 'Omusubi JAPAN' series has topped 8.3 million sales in just two weeks. This incredible feat translates to about 6.9 omusubi sold every second. The series, which aims to enhance the taste and experience of traditional Japanese rice balls, showcases FamilyMart's commitment to quality and customer satisfaction.

The New Omusubi Venture

Set to mark its 45th anniversary in September 2026, FamilyMart is rolling out exciting initiatives under the slogan 'The Best Challenge', focusing on delivering the best food and experience to customers. The latest launch includes new, larger omusubi, referred to as 'Big Omusubi', and a special 'Increased Filling' series featuring popular regular items. This campaign was kicked off on March 3, 2026, and spans across approximately 16,400 FamilyMart stores nationwide.

The newest items have quickly gained popularity, and the unique 'Fluffy and Delicious' production method used in the Big Omusubi series promises a delightful texture that complements the flavors perfectly. With strong sales figures, the momentum for Omusubi JAPAN is only expected to rise.

Boosting Flavor and Experience

As part of its ongoing commitment to innovation, FamilyMart has introduced an exciting update known as the 'Increased Filling' series. From March 17 to March 23, two popular items, the 'Hand-Rolled Salmon' and 'Hand-Rolled Spicy Cod Roe', will feature a 1.5 times increase in filling while maintaining the same price point. Customers can now enjoy a more generous portion packed with flavor, thanks to FamilyMart's signature preparation techniques.

• - Hand-Rolled Salmon: Priced at 218 yen (tax included 235 yen), this item uses finely grilled natural salmon, expertly cooked to create a flaky texture. The increased filling provides a more satisfying culinary experience.
• - Hand-Rolled Spicy Cod Roe: Also priced at 218 yen (235 yen with tax), this option emphasizes the distinct texture of the cod roe, seasoned for a perfect balance of spiciness and depth of flavor.

Both variations of the increased filling offerings exemplify FamilyMart's relentless pursuit of quality, making it the go-to place for on-the-go dining in Japan.

Exciting Campaigns and Collaborations

In honor of its successful ambassador, baseball sensation Shohei Ohtani, FamilyMart is launching the 'Let's Go to Los Angeles' campaign, celebrating Ohtani's accomplishments. This unique initiative offers fans a chance to win round-trip tickets between Tokyo and Los Angeles. Participants need to follow FamilyMart's official social media account and engage with the campaign from March 17 to March 23, 2026. Winners will have the opportunity to witness Ohtani's talent live, capitalizing on the excitement surrounding his performances.

Additionally, the 'Ohtani FamilyMart Omusubi Discount' campaign is set to reward baseball enthusiasts. Throughout the 2026 season, whenever Ohtani hits a home run or becomes a winning pitcher, fans can receive a 50-yen discount coupon for all omusubi items available at FamilyMart. This initiative not only supports Ohtani's achievements but also allows fans to connect with their favorite player while enjoying delicious rice balls.

Commitment to Community and Innovation

FamilyMart firmly believes in its core values, striving to enhance the community experience through quality service and innovative offerings. As the convenience store continues to evolve with changing customer preferences, its commitment remains strong, focusing on providing an indispensable resource for customers. The company's upcoming initiatives and campaigns are reflective of its anticipation for future growth and success.

As the year progresses, FamilyMart encourages its customers to join in the experience of trying new flavors, participating in exciting events, and celebrating the culinary delights of Japanese culture through its Omusubi JAPAN series.