Blokees Unveils Product Ecosystem at Global Partner Conference, Embracing a New Era
On March 25, 2025, the Blokees Global Partner Conference took place, bringing together partners from across the globe under the theme 'New Beginnings, New Pathways.' This event marked a significant moment as the company unveiled its ambitious framework, titled the 'Product Ecosystem.' This initiative aims to emphasize Blokees' commitment to enhancing research and development, diversifying its product offerings, and laying a solid foundation for sustainable growth over the coming decade.
During his keynote address, Zhu Weisong, the founder of Blokees, emphasized the company’s focus for the next ten years on business innovation, customer value, partnership collaboration, talent acquisition, and social responsibility. The conference's highlight was the strategic vision presented by President Sheng Xiaofeng, who outlined Blokees’ plans for a comprehensive product ecosystem in his speech titled 'Building an Innovative Blokees System and a Holistic Product Ecosystem.' He illustrated this concept through the metaphor of a prosperous innovation tree, where R&D acts as the strong roots, a varied global portfolio represents the structured branches, and the vibrant users and BFC community symbolize the lush foliage.
The event also featured the reveal of Blokees’ six classic series, including Hero5, Hero8, and Champion, alongside new releases from beloved franchises like Transformers, Ultraman, and Marvel's Infinite Saga. Additionally, three upcoming series featuring iconic characters like Harry Potter and Hatsune Miku were introduced, complete with promotional materials labeled as 'Adorable' and 'Sweetheart,' signaling an expansion into new consumer segments. Blokees emphasized its core brand value—BFC (Block Figure Creator) culture—by celebrating the creation of global players and holding an awards ceremony for creators. Ye Shanshan, the brand's marketing vice president, reiterated their philosophy of 'user-led innovations.'
This event signifies a crucial milestone in the modernization of the Blokees product ecosystem and represents a breakthrough in the deepening of product development, strengthening core capabilities, and promoting diversified innovations. Looking ahead, Blokees remains committed to an open, collaborative, and mutually beneficial approach, working closely with global partners to foster industry progress and usher in a new chapter for the coming decade.
As Blokees steps into this new era, it welcomes not only challenges but also opportunities for transformation and growth. By focusing on creativity and partnerships, Blokees is well-positioned to thrive in the dynamic landscape of the toy industry, continuing to captivate fans and consumers worldwide with unique and engaging experiences.
During his keynote address, Zhu Weisong, the founder of Blokees, emphasized the company’s focus for the next ten years on business innovation, customer value, partnership collaboration, talent acquisition, and social responsibility. The conference's highlight was the strategic vision presented by President Sheng Xiaofeng, who outlined Blokees’ plans for a comprehensive product ecosystem in his speech titled 'Building an Innovative Blokees System and a Holistic Product Ecosystem.' He illustrated this concept through the metaphor of a prosperous innovation tree, where R&D acts as the strong roots, a varied global portfolio represents the structured branches, and the vibrant users and BFC community symbolize the lush foliage.
The event also featured the reveal of Blokees’ six classic series, including Hero5, Hero8, and Champion, alongside new releases from beloved franchises like Transformers, Ultraman, and Marvel's Infinite Saga. Additionally, three upcoming series featuring iconic characters like Harry Potter and Hatsune Miku were introduced, complete with promotional materials labeled as 'Adorable' and 'Sweetheart,' signaling an expansion into new consumer segments. Blokees emphasized its core brand value—BFC (Block Figure Creator) culture—by celebrating the creation of global players and holding an awards ceremony for creators. Ye Shanshan, the brand's marketing vice president, reiterated their philosophy of 'user-led innovations.'
This event signifies a crucial milestone in the modernization of the Blokees product ecosystem and represents a breakthrough in the deepening of product development, strengthening core capabilities, and promoting diversified innovations. Looking ahead, Blokees remains committed to an open, collaborative, and mutually beneficial approach, working closely with global partners to foster industry progress and usher in a new chapter for the coming decade.
As Blokees steps into this new era, it welcomes not only challenges but also opportunities for transformation and growth. By focusing on creativity and partnerships, Blokees is well-positioned to thrive in the dynamic landscape of the toy industry, continuing to captivate fans and consumers worldwide with unique and engaging experiences.
Topics Consumer Products & Retail）
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