Ground Y Launches New Project 'Beyond Borders' Emphasizing Genderless Fashion

Ground Y Launches 'Beyond Borders'

Ground Y, under the renowned Yohji Yamamoto brand, is embarking on an exciting new adventure with the launch of its ‘Beyond Borders’ project. This initiative is set to redefine fashion possibilities by emphasizing genderless and ageless styles through diverse elements filtered through the brand’s core aesthetics.

Starting with the Spring/Summer 2025 collection, Ground Y will unveil its new international production line, which promises to carry on the artistry and quality hallmark of Yohji Yamamoto while exploring new production backgrounds. The carefully crafted items in this line are comprised of 19 distinct styles made from cotton broad, cotton twill, and jersey fabrics. Notably, each piece will feature an original label shaped like a map of Vietnam, adding a unique touch that reflects the project's identity.

The objective of ‘Beyond Borders’ is to transcend geographical boundaries and embody the essence of fashion in its purest form, inviting wearers to experience an innovative approach to clothing production. To mark the onset of this project, Ground Y will host its first-ever pop-up store in Kyushu, specifically at Fukuoka PARCO’s 1F POP UP SPACE ‘GATE’ from May 8 to May 13, 2025.

In this limited-time event, customers will have the opportunity to explore not only the new international production line but also the entire Spring/Summer 2025 collection. This pop-up store symbolizes a significant milestone for Ground Y, showcasing what the brand envisions as its “next stage.” As part of the celebration, a special novelty campaign will occur—those who spend over 33,000 yen on Ground Y products during this period will receive an exclusive 2-way bag, limited to one per person and while supplies last.

The campaign's key visual prominently features the talented actor and model, Rintaro Mizusawa, whose involvement underscores the creative spirit behind the project. The intention is to immerse customers in a distinctive Ground Y experience, where each garment's thoughtfulness and quality come alive through meticulous dialogue and testing.

For anyone intrigued by this unique fusion of fashion and cultural representation, Ground Y invites you to witness its new chapter. Don’t miss this special occasion at the Fukuoka POP-UP STORE and the chance to secure a limited-edition gift!

Event Details:

- Date: May 8 (Thu) - May 13 (Tue), 2025
- Location: Fukuoka PARCO, Main Building 1F, POP UP SPACE ‘GATE’
- Address: 2 Chome-11-1 Tenjin, Chuo Ward, Fukuoka, 810-0001, Japan
- Hours: 10:00 AM - 8:30 PM

Explore More:

Visit the official Ground Y website for full looks from the collection and for the promotional video:

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This project represents not just a trend but an enriching cultural dialogue through fashion. Ground Y is not only reimagining clothing but also how we interact with it, emphasizing the beauty of diversity and the celebration of identity.