Prima Pavé Achieves Gold in Sommelier's Choice Awards for Non-Alcoholic Wine Mastery

Prima Pavé Shines at the Sommeliers Choice Awards



The wine industry is seeing a transformative movement towards non-alcoholic options, and Prima Pavé stands out as a leader in this evolving landscape. On June 24, 2025, the world's most awarded non-alcoholic wine brand proudly announced a major achievement: winning a Gold Medal at the Sommeliers Choice Awards. Their sparkling Rosé Dolce Demi-Sec garnered an impressive score of 90 points out of 100, securing its place as Non-Alcoholic Rosé of the Year.

The Award-Winning Rosé



Prima Pavé's Rosé Dolce Demi-Sec is not just another wine; it is a carefully crafted masterpiece produced in Northern Italy. This delightful beverage has a vibrant profile, characterized by its delicate sweetness complemented by bright acidity and a smooth finish. Judges described it as “sweet and smooth with a whipped texture and a clean, fruity finish,” highlighting its complexity and quality. As non-alcoholic wines gain popularity, this award serves to further authenticate the quality that Prima Pavé represents in the competitive market of fine wines.

Recognition Among Peers



This accolade comes shortly after Prima Pavé achieved additional gold medals at the prestigious San Francisco International Wine Competition, where their Blanc de Blancs and Rosé Brut were rated with 92 and 91 points, respectively. Co-Founder, Dejou Marano, expressed immense pride in the consistent recognition of their products, stating, "The continued positive reception surrounding Prima Pavé is a true dream come true for us." These awards not only boost brand visibility but also reinforce the quality and appeal of non-alcoholic wine in upscale dining settings.

Market Position and Clientele



Not limited to awards, Prima Pavé has embedded itself within the luxury hospitality sector, becoming the preferred choice for esteemed clients. Renowned establishments like the Four Seasons, Ritz Carlton, Fairmont Hotels, and Park Hyatt are among the brands that serve Prima Pavé. Furthermore, it's a staple beverage in Michelin-starred restaurants and exclusive bars worldwide, with a presence spanning 14 international markets. The brand has firmly established itself as an authority in the non-alcoholic wine scene, symbolizing sophistication and taste.

Commitment to Quality



What makes Prima Pavé stand apart is its commitment to purity and flavor. All products are crafted from hand-selected Italian grapes, with no added sugars or artificial additives. The wines are meticulously dealcoholized using an all-natural process, ensuring the retention of authentic flavor, aroma, and finest bubbles with a 0.00% ABV. Their approach embraces the essence of the terroir while promoting a healthier lifestyle choice for consumers who wish to relish fine wines without the effects of alcohol.

Looking Ahead



As the non-alcoholic wine sector expands, Prima Pavé remains at the forefront, innovative and uncompromising on quality. The brand's commitment to excellence and its strategic relationships with top-tier restaurants and hotels ensure that it continues to grow. Wine aficionados now have a luxurious option that does not sacrifice taste for health—a rarity in the industry.

For more details about their award-winning products and to follow their journey, visit www.primapave.com and join their community on Instagram. Prima Pavé exemplifies that non-alcoholic wines need not be inferior; they can be luxurious, delightful, and deserving of every award they earn.

Topics Consumer Products & Retail)

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