A New Initiative for Cultivating AI Instructors and Consultants in Japan

The Rise of AI and Its Role in Japan's Workforce

In recent years, the emergence of generative AI has been widely recognized as a transformative force in various industries. As Japan braces for a labor shortage projected for 2030, the need for effective utilization of this technology has become paramount. A notable initiative is the launch of the "AICA Certified Instructor and Consultant Training Project" by InMarketing Lab. This project, in partnership with GaiaMore Inc., which operates the Japan Professional Instructors Association (JPIA), aims to provide nationwide training and dissemination of generative AI distribution methods.

Background and Challenges

Amidst the rapid expansion of the generative AI market, fragmented information often disseminated through social media has resulted in businesses and individuals struggling with effective application. The alarming trend of companies experiencing "AI fatigue" is emerging, leading many to abandon engagement with the technology due to a lack of clarity on usage. InMarketing Lab has identified this issue as a societal challenge linked to the anticipated labor shortage of 2030. The company believes that generative AI should not merely be seen as a tool for efficiency but must instead be viewed as a social infrastructure that fills the gaps in human resource potential. To address this, training skilled professionals who can convey effective implementation strategies has become a pressing need.

Project Overview

The "AICA Certified Instructor and Consultant Training Project" aims to cultivate and dispatch trained professionals who can support the integration of AI within companies and municipalities across Japan. The initiative seeks to prepare individuals to obtain the "AICA Certified Instructor Passport," enabling them to engage more effectively within the workforce.

Objectives of the Project

- Name: AICA Certified Instructor and Consultant Training Project
- Partner: Japan Professional Instructors Association (JPIA) operated by GaiaMore Inc.
- Purpose: Develop and dispatch certified professionals nationwide to enhance AI utilization within corporate and municipal contexts.
- Content: Understanding the essence of generative AI, seminar planning, video production strategies, and support methodologies for effective adoption.
- Format: Hybrid online and in-person sessions.
- Target Audience: JPIA members, prospective instructors and consultants, human resources professionals, and education stakeholders.
- Start Date: First session set to commence in September 2025.

Instructor System: Supporting Social Implementation

Generating not only in the IT sector but extending to education, healthcare, logistics, and government, generative AI presents key opportunities to enhance intellectual productivity and human capability. The "AICA Certified Instructor" system intends to develop and certify professionals who will spearhead the integration of AI technology across various industries. These instructors will possess a comprehensive understanding of generative AI principles, enabling them to create practical, industry-specific support who can effectively merge their expertise with AI capabilities.

What Certified Instructors Can Do

- Conduct enlightening seminars aimed at businesses, municipalities, and educational institutions.
- Support implementation across over 30 industries including healthcare, logistics, and education.
- Create “field-driven content” by combining their areas of expertise with generative AI.
- Provide consulting opportunities focused on support for successful adoption.
- Engage in collaborative seminars with municipalities and companies, and offer speaking engagements.

Upcoming Lectures and Events

To celebrate this promising partnership, an inaugural lecture titled "How Instructors and Consultants Can Thrive with Generative AI" is set to launch on July 22, 2025. The session will address:

- The importance of utilizing generative AI for instructors and consultants.
- In-depth understanding of generative AI and its implications.
- An introduction to AICA and its significance.
- The methodologies instructors and consultants can utilize generative AI to boost their careers.
- Information on the upcoming "AICA Certified Instructor and Consultant Training Project."

The formats will primarily be conducted online, welcoming a wide range of participants including aspiring instructors, consultants, human resource professionals, and educational stakeholders.

Looking Ahead

Plans for future activities include participation in the "Instructor Summit 2025" scheduled for September 19-20, aimed at attracting over 2,000 attendees. The project will include partnerships with enterprises and municipalities for seminars and support projects, driving knowledge dissemination through successful implementation case studies posted publicly.

Comments from Leaders

Takahiro Sugiyama, CEO and CAIO of InMarketing Lab

"This initiative transcends a mere business venture; we see it as a collaborative step forward for society. As generative AI proliferates, we observe a concerning trend where its misuse leads to disappointment within companies. We believe AI should act as an infrastructure that complements human potential. Therefore, the role of guides who can convey this potential to organizations is invaluable right now. Together with the Japan Professional Instructors Association, we are committed to creating a model for social implementation featuring a synergy of AI and industry expertise."

Haruka Susuko, President of GaiaMore Inc.

"We are thrilled to provide numerous instructors with new opportunities for employment and contribution through this fantastic partnership. At the Japan Professional Instructors Association, alongside our members and aspiring professionals, we aim to combine deep industry insights with the potential of generative AI, working diligently to contribute to the future of Japan."