Pizza Hut Unveils New Campaign with Peter Zahut
Pizza Hut has officially launched a captivating new television campaign featuring the character "Peter Zahut," heralded as the ultimate delivery guy. The campaign kicks off on March 26, 2025, aiming to elevate the excitement around pizza orders just in time for the NCAA Sweet 16® basketball tournament.
The unique concept behind Peter Zahut is to portray a delivery legend who brings not only pizza but also a fun-filled atmosphere to any gathering. Whether he's delivering hot pizzas or setting the scene for an engaging basketball game, Zahut is designed to embody the spirit of celebration that comes with sharing an order from Pizza Hut.
Celebrating Good Times with Tasty Innovations
Melissa Friebe, the Chief Marketing Officer at Pizza Hut, expressed that this campaign goes beyond just advertising their delicious pizzas; it emphasizes the joy and memorable moments that pizza can bring to any occasion. The campaign showcases not only the fun element but also Pizza Hut’s culinary innovations.
In tandem with the campaign launch, Pizza Hut is reintroducing its fan-favorite Cheesy Bites Pizza. This offering features 28 cheese-filled pull-apart bites designed to enhance the experience of dipping, dunking, and sharing with friends and family.
The Ranch Lover's Flight
In addition to the Cheesy Bites Pizza, Pizza Hut is debuting the "Ranch Lover's Flight," which includes three exclusive dipping sauces:
Chipotle Ranch,
Ultimate Ranch, and
Pepperoni Ranch. Each of these dip options is crafted to elevate the pizza experience:
- - Chipotle Ranch provides a smoky and spicy flavor, offering a bold kick.
- - Ultimate Ranch stands out with its creamy richness, earning it the title of the MVP of dips.
- - Pepperoni Ranch introduces a unique blend infused with signature pepperoni spices, perfect for enhancing the flavors of the pizza.
Rachel Antalek, Head of Food Innovation at Pizza Hut, remarked, "With the return of Cheesy Bites Pizza, we wanted to enhance the dipping experience even more. The Ranch Lover's Flight invites pizza lovers to enjoy their meal in three delicious ways, making it the ultimate dip-and-dunk experience, especially during March Madness rounds of college basketball."
Timing and Availability
Starting today, customers can partake in the excitement by ordering a large, one-topping Cheesy Bites Pizza paired with the three dipping sauces from the Ranch Lover's Flight. This offer will be available for delivery, carryout, or dine-in at participating Pizza Hut locations across the nation for a limited period.
Fans can catch Peter Zahut's campaign debut during the NCAA Sweet 16 and explore more details on ordering by visiting
Pizza Hut's website.
As a well-established brand within the food industry and a subsidiary of Yum! Brands, Inc., Pizza Hut has been leading the way in pizza innovations since its inception in 1958. Known for its iconic Original Pan® and Original Stuffed Crust® pizzas, Pizza Hut made history as well by facilitating the first online food order in 1994. Today, they continue to innovate, with over half of their transactions conducted online, serving customers through more than 19,500 locations worldwide.
For further updates, fans are encouraged to follow Pizza Hut on social media platforms like Facebook, Twitter, Instagram, TikTok, and YouTube.