MUSINSA Launches First Offline MATIN KIM Store in Shibuya, Japan
MUSINSA, a leading name in Korean fashion, is excited to unveil the first-ever offline store for the renowned brand MATIN KIM in Japan, which will officially open its doors on April 24, 2023. Located in the prominent MIYASHITA PARK facility in Shibuya, this flagship store will showcase the latest Spring/Summer 2025 collection alongside exclusive items available only at the Shibuya location. Additionally, customers can look forward to a selection from MATIN KIM's high-end line, KIMMATIN.
Spanning approximately 38 tsubo (about 125 square meters), the store has been designed to immerse visitors in a unique and creative atmosphere that reflects the brand's aesthetic. A special art collaboration with FIVECOMMA, a textile studio, will feature an installation inspired by the textures and layers of fabric that represent a forest, thereby elevating the shopping experience beyond mere retail.
MATIN KIM has garnered attention and popularity not only through MUSINSA's global store but also via previous pop-up events in Japan. This brand stands out among Korean fashion labels, captivating consumers continuously. In November 2022, MUSINSA signed a partnership agreement with MATIN KIM, taking advantage of its well-established network and infrastructure in Japan to support the brand's official market entry, emphasizing the expansion of offline distribution channels as exemplified by the Shibuya store.
As a significant milestone, the opening of the MATIN KIM store in Shibuya marks the first instance of MUSINSA expanding its role as a global official partner for Korean brands. A representative from HAGO HAUS expressed excitement about MATIN KIM's impressive achievements in the global market, particularly highlighting its recognition as a leading K-fashion brand. Following successful entries in Hong Kong, Taiwan, and Macau, they are thrilled to engage with global customers in Japan through the opening of a dedicated store.
"MATIN KIM has seen its domestic trading figures on the MUSINSA Global Store triple in the first quarter of this year compared to the previous year," noted a MUSINSA representative, emphasizing the brand's growing popularity in Japan. With the Shibuya store as a key starting point, there are plans to further expand store locations to provide more customers with the MATIN KIM experience.
To celebrate the opening, the MATIN KIM store in Shibuya will offer exclusive merchandise, including signature logo keyrings and eco-bags as gifts through April 27. A standout product is the exclusive LOGO CROP TOP IN GREY, priced at ¥5,577 (tax included).
Store Details:
Founded in 2022, MUSINSA aims to promote the allure of Korean fashion, culture, and lifestyle globally. The launch of the MUSINSA Global Store took place in July 2022, followed by a successful pop-up store in Harajuku in April 2023, attracting numerous celebrities from Korea and Japan. MUSINSA is consistently receiving calls from various Korean brands, with about 1,600 fashion brands expected to join the Global Store by December 2024.
For more information, visit MUSINSA Global Store.
Spanning approximately 38 tsubo (about 125 square meters), the store has been designed to immerse visitors in a unique and creative atmosphere that reflects the brand's aesthetic. A special art collaboration with FIVECOMMA, a textile studio, will feature an installation inspired by the textures and layers of fabric that represent a forest, thereby elevating the shopping experience beyond mere retail.
MATIN KIM has garnered attention and popularity not only through MUSINSA's global store but also via previous pop-up events in Japan. This brand stands out among Korean fashion labels, captivating consumers continuously. In November 2022, MUSINSA signed a partnership agreement with MATIN KIM, taking advantage of its well-established network and infrastructure in Japan to support the brand's official market entry, emphasizing the expansion of offline distribution channels as exemplified by the Shibuya store.
As a significant milestone, the opening of the MATIN KIM store in Shibuya marks the first instance of MUSINSA expanding its role as a global official partner for Korean brands. A representative from HAGO HAUS expressed excitement about MATIN KIM's impressive achievements in the global market, particularly highlighting its recognition as a leading K-fashion brand. Following successful entries in Hong Kong, Taiwan, and Macau, they are thrilled to engage with global customers in Japan through the opening of a dedicated store.
"MATIN KIM has seen its domestic trading figures on the MUSINSA Global Store triple in the first quarter of this year compared to the previous year," noted a MUSINSA representative, emphasizing the brand's growing popularity in Japan. With the Shibuya store as a key starting point, there are plans to further expand store locations to provide more customers with the MATIN KIM experience.
To celebrate the opening, the MATIN KIM store in Shibuya will offer exclusive merchandise, including signature logo keyrings and eco-bags as gifts through April 27. A standout product is the exclusive LOGO CROP TOP IN GREY, priced at ¥5,577 (tax included).
Store Details:
- - Address: 6-20-10 Jingumae, Shibuya-ku, Tokyo, MIYASHITA PARK NORTH 2nd Floor
- - Operating Hours: 11:00 AM to 9:00 PM (subject to facility regulations)
- - Instagram: MATIN KIM Instagram
Founded in 2022, MUSINSA aims to promote the allure of Korean fashion, culture, and lifestyle globally. The launch of the MUSINSA Global Store took place in July 2022, followed by a successful pop-up store in Harajuku in April 2023, attracting numerous celebrities from Korea and Japan. MUSINSA is consistently receiving calls from various Korean brands, with about 1,600 fashion brands expected to join the Global Store by December 2024.
For more information, visit MUSINSA Global Store.
Topics Consumer Products & Retail）
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