#Japan #SHIRO #Face Mask #Hidaka Kombu #Hiroo, Hokkaido

Experience Hydration with SHIRO's Hidaka Kombu Face Mask

SHIRO has recently launched a new addition to its face mask series, the Hidaka Kombu Face Mask, which promises to provide your skin with a refreshing and comforting hydration experience. Enriched with the nutrients from Hidaka Kombu, this face mask is designed to keep your skin perfectly moisturized, presenting an alternative to the previously used kombu, Gagome Kombu, which has seen a decline in availability due to environmental changes.

The creation of this face mask was inspired by the decrease in the catch of Gagome Kombu, a vital ingredient in skincare, that has been affected by rising sea temperatures and decreased rainfall caused by climate change. In the pursuit of sustainable skincare, SHIRO faced the challenge of sourcing ingredients without exploiting the limited supply of Gagome Kombu. Fortunately, they discovered an abundance of Hidaka Kombu washed ashore along the coastline of Hiroo, Hokkaido. This moment illuminated the fact that while some resources diminish with changes in the environment, others can begin to flourish.

Furthermore, SHIRO learned of the unfortunate reality that surplus Hidaka Kombu, which cannot be processed for food due to quality, is often discarded. Recognizing this as an opportunity, SHIRO has embraced Hidaka Kombu for its rich compliment of vitamins and minerals, particularly Vitamin A, which supports the skin's natural functions.

The essence extracted from Hidaka Kombu embodies a light and airy texture that offers great hydrating properties. Unlike Gagome Kombu, which is more viscous, the new mask provides a different sensory experience through meticulous testing and development. As a result, SHIRO is pleased to introduce the Hidaka Kombu Face Mask as a new standout product, emphasizing their commitment to sustainable sourcing and adapting to the changing environment.

When you place the sheet mask onto your face, you'll be enveloped in a gentle fragrance reminiscent of the ocean, as it saturates your skin with moisture. It serves as a reminder of the invaluable gifts we receive from our planet. SHIRO aims for you to reflect on the Earth's blessings while enjoying this unique skincare experience.

Available Schedule:

• - September 1, 2025: SHIRO Membership Program "FAST RESERVE" for early product reservations begins.
• - September 4, 2025: Official release in SHIRO online store and nationwide direct-operated stores.

Product Information

Hidaka Kombu Face Mask

• - 3 sheets: ¥1,980 (tax included)
• - 14 sheets: ¥5,390 (tax included)

Powerfully infused with the hydrating qualities of Hidaka Kombu, the mask efficiently balances skin moisture while instilling firmness and radiance. It is perfect for daily use or during times when your skin craves extra care.

How To Use:

1. With clean hands, remove the mask from the package and apply it to your face.
2. Leave it on for 5 to 15 minutes, then remove it and gently massage any residual essence into your skin.

Point: This face mask is capable of completing your skincare regimen. During dry periods, you can also complement it with your regular creams to enhance results.

The Story Behind Hidaka Kombu

The partnership between SHIRO and Hidaka Kombu was catalyzed by a student entrepreneur, Momoe Oosuna, who contacted SHIRO to inform them about the abundance of Hidaka Kombu washed ashore in Hiroo. Momoe, born in Wakkanai, comes from a lineage of kombu fishermen. She established a company named e-Combu during her university studies, aiming to create a circular economy centered around kombu, ultimately promoting sustainable practices.

Fueled by her dream of one day traveling to space, but with a commitment to address social issues on earth first, Momoe has dedicated herself to an initiative to connect unsold, low-grade kombu from local fishermen back to society effectively. With SHIRO collaborating with e-Combu, the valuable kombu derived from Hiroo fishermen is now being processed appropriately, enhancing the sustainability of their operations.

Momoe's vision includes finding various ways to promote kombu beyond food, ensuring ecological balance while creating meaningful products like the Hidaka Kombu Face Mask. Her aspiration is to see a world where kombu thrives in the ocean, allowing future generations to appreciate its beauty both on Earth and even in space one day.

SHIRO's commitment emerges from shared values with e-Combu, focusing on utilizing the excess resources for innovative solutions in skincare. The Hidaka Kombu Face Mask is sure to enrich daily routines and offer a sustainable alternative in the beauty industry, a true embodiment of SHIRO's philosophy.

Ingredients

Hidaka Kombu (Hiroo, Hokkaido)

Hidaka Kombu is recognized not only as a culinary staple but is also rich in nutrients. It surpasses Gagome Kombu in vital vitamins for skin health, including higher levels of Vitamin A and B vitamins. The unique component fucoidan in kombu is known for its excellent moisture-retaining capacity, helping to maintain skin hydration and protection against dryness. SHIRO utilizes low-grade kombu that would otherwise go to waste, giving it a meaningful life through innovative skincare products.

Partner Organizations

• - e-Combu, Hiroo: A startup founded by Momoe Oosuna, working towards sustainable maritime resource usage and creating a circular economy based on kombu.
• - Local Kombu Fishermen in Hiroo: Established kombu fishing practices that have supported local communities for centuries.

About SHIRO

SHIRO, a cosmetics brand founded on the simple belief of creating products they themselves want to use, operates under a philosophy of ethical production. Recognized for embracing the power of natural ingredients, SHIRO continues to inspire customers through skincare, makeup, and fragrance lines, offering a holistic experience that prioritizes sustainability and community engagement. Their reach extends globally with offline stores in various countries, accompanied by initiatives such as SHIRO LIFE, SHIRO CAFE, and SHIRO BEAUTY to further enhance the customer journey.

As they approach their 15th anniversary, SHIRO reaffirms its dedication towards zero waste and sustainability, paving the way for a brighter, eco-conscious future in both beauty and industry.