#Japan #Tokyo #Halmek #LINE News #HALMEK up

HALMEK up's Remarkable Achievement

HALMEK up, a web content site managed by HALMEK Co., Ltd., has achieved a remarkable feat by winning the LINE Media Award for Women for four consecutive years. This prestigious accolade recognizes media outlets that have captivated LINE users with engaging articles throughout the year.

Founded in the heart of Shinjuku, Tokyo, HALMEK Co., Ltd. has been distinguished for its top-selling magazine, "HALMEK". The LINE Media Award is part of the LINE NEWS AWARDS, where over 500 media channels are evaluated based on user engagement metrics. This year, HALMEK up stood out among 530 media outlets across 13 categories, reflecting the company’s commitment to delivering relevant and resonant content.

The award comes after a rebranding and website overhaul that took place in December 2024, where the platform transitioned from "HALMEK" to "HALMEK up." Despite the change, the content continued to resonate with audiences, demonstrating a strong preference and support from female readers.

Focus on Midlife Women's Issues

HALMEK up is dedicated to addressing the genuine concerns and experiences of middle-aged women. The platform covers a wide array of topics, including health issues like dementia and lifestyle questions about relational well-being. Articles such as "Are you actually starting to think about dementia in your 50s?" and "Is fitness about being healthy more than just losing weight?" have sparked significant discussions among readers, emphasizing the importance of proactive measures in health and relationships.

Indeed, there has been a noticeable shift among readers towards seeking out content that empowers them to live authentically and make informed choices about their future.

“Reflecting on the articles that garnered significant engagement, it’s clear that while earlier pieces focused on family roles, there's now a growing interest in living life more fully and authentically,” said a representative from HALMEK up’s LINE NEWS department. “Women are increasingly eager to address issues such as health and relationships earlier rather than later.”

HALMEK up's Influential Topics

Among the articles that resonated particularly well with readers in 2025 were:
1. "Not Just for Parents! Are You Already Starting Dementia Care in Your 50s?"
Read more here
2. "The Goal is Healthier Beauty, Not Just Weight Loss! Muscle Training Exercises are All the Rage!"
Read more here
3. "Is Just Being Together Difficult? Exploring Couplehood in Your 50s"
Read more here

These articles have not only informed but also connected with the struggles and aspirations of middle-aged women navigating various life changes.

About LINE NEWS

As a significant player in digital news media, LINE NEWS collaborates with over 1,100 partner media outlets, enabling personalized content delivery to users. On average, it offers over 12,000 pieces of content daily, fostering a tailored news experience for its audience.

What is HALMEK up?

HALMEK up aims to provide insights and inspiration for women aged in their 50s to 60s, thereby enhancing their daily lives. Grounded in empathy and practicality, its content helps women find their unique paths as they navigate life’s second act. Recently, HALMEK up launched the "HALMEK TV" service, expanding its reach through video initiatives that foster connection and shared experiences.

For more information and to access new content, please visit HALMEK's official website.
Explore the new visuals and audio-visual storytelling at HALMEK TV here.