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Unreined Whiskey: A New Era for Texas A&M Athletics

In an exciting development for both whiskey lovers and Texas A&M University fans, Unreined Whiskey has proudly announced its designation as the official whiskey of Texas A&M Athletics. From this season onwards, the brand is set to enhance the game day experience for Aggies at Kyle Field, a historic venue known for its spirited atmosphere and passionate supporters. Fans will find Unreined Whiskey available for enjoyment at various events throughout the season, adding a distinct flair to Texas A&M’s athletic celebrations.

Founded just this year in 2025, Unreined Whiskey aims to provide a bourbon experience akin to that of the famous bourbon trail, but with a unique Texas twist. The company is led by a group of Texas A&M alumni, including Nelson Ingram and Rob Arnold, who bring decades of industry experience from distilleries in Kentucky and Texas. Their goal is to craft a whiskey that resonates with local consumers while also appealing to seasoned bourbon aficionados.

Innovation Meets Tradition

Unreined Whiskey boldly diverges from traditional bourbon-making practices. Instead of adhering to the usual single mashbill methods, this innovative approach emphasizes purposeful blending and transparency at every production stage. The warm, humid climate of Texas plays a crucial role in developing the whiskey’s flavors, intensifying notes of oak, vanilla, and coconut during the aging process. This results in a unique whiskey that embodies the spirit of Texas while pushing the boundaries of traditional techniques.

“With Unreined Whiskey, we want to create something that Texans are proud to share and enjoy,” said Rob Arnold, co-founder and board member. The commitment to quality and innovation is evident in the collaborative efforts they undertake with various distilleries to source whiskeys that mature optimally in the unique aging conditions of Texas.

Celebration of Whiskey Culture

In addition to becoming the official whiskey of Texas A&M Athletics, Unreined Whiskey will also open a visitor center in College Station this spring. The center will offer tastings, tours, and educational opportunities, allowing guests to witness the whiskey-making process firsthand. Visitors will also have the chance to explore the expansive 6,200-barrel warehouse built by Buzick, which promises an immersive experience into the world of whiskey distillation and blending.

Unreined Whiskey has made a concerted effort to craft a product that is both approachable for newcomers and complex enough for the seasoned whiskey enthusiast. The brand’s transparency regarding its production methods enhances consumer trust and interest, making it a promising addition to the Texas alcohol scene.

The founders’ mission resonates with many who hold Texas A&M dear, aiming to inspire a lifestyle that balances tradition with modern innovation. Looking forward, Unreined Whiskey plans to deepen its roots in the Texas community while expanding its reach.

Fans of Texas A&M and whiskey aficionados alike can now appreciate the innovative blends from Unreined Whiskey, which is readily available across Texas, including retailers like Spec's and Total Wine. As the brand embarks on this exciting journey, it promises to leave a lasting mark on the rich tapestry of Texas culture and culinary experiences.

In conclusion, Unreined Whiskey is not just introducing a new spirit to Texas A&M Athletics; it encapsulates the vibrant essence of Texas, sporting tradition, and local craftsmanship. Whether you’re tailgating at a game or enjoying a quiet evening at home, Unreined Whiskey is set to become a household name among Aggies and whiskey lovers across the Lone Star State.