Wingstop Teams Up with American Red Cross for Wildfire Relief Efforts in California
Wingstop's Commitment to Community Relief
In a heartfelt initiative, Wingstop Inc., a prominent player in the restaurant industry, has ramped up its humanitarian efforts to aid communities impacted by the ongoing wildfires in Southern California, particularly in Los Angeles County. Announced on January 24, 2025, this initiative involves a collaboration with the American Red Cross and introduces an innovative donation option for customers.
Round-Up Campaign for Wildfire Relief
Customers ordering through Wingstop's official website or mobile app can now opt to round up their purchases to the nearest dollar, with the difference going directly to wildfire relief efforts managed by the American Red Cross. This campaign, which runs until February 15, allows Wingstop to match customer contributions dollar for dollar, up to a total of $500,000. By participating, customers not only enjoy their meal but also contribute to a vital cause that supports their local community during this tragic time.
Michael Skipworth, CEO and President of Wingstop, emphasized the urgency and importance of this relief work, stating, "It has been tragic to see the devastation impacting California residents affected by wildfires. Disasters like these can devastate entire communities, making it essential for those with resources to step in and provide assistance." His sentiment reflects a broader mission at Wingstop to foster community relationships through active support.
Supporting First Responders
In addition to the fundraising efforts through the round-up program, Wingstop is also dedicated to providing immediate relief to first responders who are battling the wildfires. The company has pledged to deliver free meals to these heroes when they identify themselves with their badges. This act of kindness extends to local fire stations and medical facilities, ensuring that those who are on the front lines receive nourishing meals while they work around the clock to safeguard the community.
The commitment from Wingstop underscores the company's core values, which include authenticity and service-mindedness. By focusing on real-time support for frontline workers and communities, Wingstop aims to play an integral role in the recovery process.
The Bigger Picture
Founded in 1994 and based in Dallas, Texas, Wingstop has grown significantly, boasting over 2,450 locations globally. Their