Subaru's 2024 Share the Love Event Surpasses Expectations with Historic $31.7 Million in Donations

Subaru's Record-Breaking Charity Efforts



In a remarkable display of generosity, Subaru of America recently announced that its 2024 Share the Love® Event raised an astonishing $31.7 million for various charitable causes. This incredible milestone marks the highest amount donated in the event's history, showcasing Subaru's ongoing commitment to community support and social responsibility.

The Share the Love Event, which has been an annual tradition since 2008, invites Subaru customers purchasing or leasing a vehicle to select from a list of national or local charities to benefit from the purchase. Over these 17 years, the program has collected nearly $320 million, a testament to both Subaru's dedication and the willingness of its customers to give back.

In 2024 alone, Subaru retailers nationwide contributed over $23 million directly to local charities, demonstrating that the program effectively supports the communities where Subaru operates. A total of 834 local charities have received support through this initiative, bringing vital funds to regional organizations making a difference in their communities.

Among the national beneficiaries of this year's event were notable organizations such as the ASPCA®, Make-A-Wish®, Meals on Wheels America, and the National Park Foundation, which collectively received over $8 million. These partnerships not only spotlight Subaru’s philanthropy but aim to enhance the lives of individuals and local communities across the nation.

Jeff Walters, President and Chief Operating Officer of Subaru of America Inc., stated, “The success of our annual Share the Love Event relies heavily on collaboration and teamwork towards a noble cause. This year’s record-breaking initiative accomplished far more than just raising funds; it helped foster unity and kindness in meaningful ways.”

The event emphasizes Subaru's pledge to be More Than a Car Company®, engaging customers and staff alike in community service and charitable giving. By allocating a minimum of $300 for every new vehicle purchased during the event from November 21, 2024, to January 2, 2025, Subaru has created a simple yet powerful way for consumers to participate in philanthropy.

The Share the Love initiative not only raises funds; it cultivates a sense of community and togetherness. Subaru’s retailers play a crucial role in this, selecting organizations that resonate personally with customers and local residents. This year, they identified and supported numerous hometown charities that provide essential services, showcasing the importance of local engagement during the program.

As Subaru continues to grow, so does its commitment to impactful community service through the Subaru Love Promise. The company encourages potential customers and supporters to learn more about their charity commitments and contributions by visiting their website.

Subaru's environmental and community initiatives are mirrored in its manufacturing practices. All Subaru vehicles are produced in zero-landfill facilities, and the company promotes sustainable practices across all operations. With over 100,000 volunteer hours logged by its employees over the past two decades, Subaru remains dedicated to making both local and global positive changes.

Through the Share the Love Event and other initiatives, Subaru exemplifies how corporate responsibility can blend with corporate success. As the company looks to the future, there's no doubt the Subaru Love Promise will continue to resonate with customers eager to make a difference.

For more information about Subaru and its initiatives, or to learn more about the Share the Love Event, visit Subaru's official website.

Topics Consumer Products & Retail)

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