Lotte Group Enters Live Entertainment with BEAT PARK
Lotte Holdings, headquartered in Shinjuku, Tokyo, has officially announced its entrance into the live entertainment industry with the groundbreaking of its first live house, tentatively named
BEAT PARK, located just a three-minute walk from Shin-Osaka Station. The project is set to begin in February 2026, with a target opening date in March 2028.
Aiming for a New Paradigm in Entertainment
Focusing on providing exciting real-life experiences, the Lotte Group has been actively involved in sporting and cultural offerings across Japan and Korea, including managing professional baseball teams, operating the Lotte Concert Hall for classical music, and hosting the Lotte Family Concert, a large-scale K-POP festival. Building on this expertise, the company aims to create a space for fans and artists to share unforgettable moments through the
BEAT PARK initiative. This project signifies a starting point for Lotte’s vision as a