Experience Total Grooming Care with Schick Japan's Progista Popup Event in Shinjuku

Discover the Future of Male Grooming at Schick Japan's Progista Popup Event

Schick Japan, a leader in the Japanese razor market, will host an exciting popup event showcasing its innovative male grooming brand, Progista. Taking place at the Isetan Shinjuku Men's Store, this unique event will run from February 11 to February 17, 2026.

What is Progista?

Progista is a groundbreaking brand created by Schick Japan in collaboration with skin care experts. This brand marks a significant shift in male grooming by offering a complete range of solutions from shaving to skincare. After over a century of excellence in shaving product development, Schick has focused its research on understanding men’s skin. The result is a one-stop grooming care experience specifically designed for men's unique needs.

The brand features an array of products, including a precision razor designed for a close and comfortable shave and a skincare line that addresses common male skin concerns, such as aging and dryness.

Event Experience

During this popup event, attendees will have the chance to engage with beauty and grooming advisors who will demonstrate the innovative shaving techniques using Progista's short-handled razors. Visitors will also receive expert advice on post-shave skincare routines, allowing them to try out all products firsthand.

Highlighting the event will be the early launch of the "Progista Wrinkle Roll-On," set to be officially released on April 1, 2026. This product features a unique formulation designed to reduce the appearance of fine lines caused by dryness, thanks to its blend of retinol derivatives and arnica flower extract. It targets areas prone to aging, such as around the mouth, eyes, forehead, and neck, ensuring a hydrated, smooth, and plump skin texture.

Additionally, the roll-on boasts a non-greasy texture and a specialized applicator that adheres closely to targeted areas, making it easy to use without mess.

Exclusive Buyer Benefits

The popup will also offer exclusive promotions for attendees:

- Spend over ¥7,000 on Progista products and receive a complimentary item of your choice, such as a pouch, razor case, or mini skincare products.
- For those spending over ¥12,000, there’s a special three-item gift set, ensuring that more customers can enjoy the benefits of this revolutionary grooming line.

Conclusion

This event represents a unique opportunity for men to explore the full range of Progista products and witness firsthand the company's commitment to comprehensive skin care. With Schick Japan's dedication to grooming excellence at its core, this popup is set to be an enriching experience for anyone interested in elevating their grooming routine.

Mark your calendars and make sure to stop by the Isetan Shinjuku Men's Store from February 11 to 17 to experience how shaving can serve as the foundation for superior skincare!