#USA #Lehi #Gartner Magic Quadrant #RainFocus #event marketing

RainFocus Achieves Leadership Recognition in the 2025 Gartner Magic Quadrant

RainFocus™, a pioneer in next-generation event marketing platforms, has been acknowledged as a leader in the 2025 Gartner Magic Quadrant for Event Marketing and Management Platforms. This prestigious recognition marks the second consecutive year for RainFocus within the leaders' quadrant, a testament to its exceptional capabilities in the event marketing landscape.

According to Gartner, being categorized as a leader implies that a company has effectively executed its current vision while also establishing itself as well-positioned for future demands. In their evaluation, RainFocus was praised for its completeness of vision and its ability to execute, which set it apart from competitors in the market.

The Gartner Magic Quadrant Explained

The Gartner Magic Quadrant serves as a comprehensive analysis that evaluates various competitors within a specific market, offering a broad view of their relative positions. In its latest research, Gartner analyzed eight key vendors capable of delivering robust event marketing and management technology. Evaluated aspects included attendee management, attendee experience management, agenda management, mobile experience management, reporting and analytics, admin access management, and sponsor management.

The designated leaders exhibit extensive support for vital event marketing and management technology functionalities and consistently fulfill customer demands across three core use cases: hosted conferences with exhibitors, hosted conferences and roadshows, and hosted marketing events in the field. These leaders typically showcase substantial market visibility, strong penetration, significant momentum, and an insightful long-term strategic vision for their platforms.

RainFocus: Highlights of Their Platform

RainFocus has notably excelled in its marketing technology (martech) capabilities and its integration with Salesforce automation. The collaboration with Adobe allows users to create audience segments that flow through their Source Connector, enabling campaign automations fueled by event data. Additionally, the Destination Connector creates personalized experiences on a larger scale, enhancing user engagement throughout the customer journey.

JR Sherman, the CEO of RainFocus, expressed pride in this achievement, stating, "This is our second consecutive placement in the Leaders Quadrant, reinforcing our commitment to offering a trusted and top-tier event marketing platform. Our unrivaled martech and CRM integrations empower clients to unify customer data, driving significant enhancements in their marketing campaigns." Sherman emphasized the importance of leveraging event experiences to maximize contributions while achieving a meaningful business impact.

Notably, RainFocus is also recognized for its capabilities in field marketing events. The platform allows marketers to develop centralized event templates that can be deployed locally, ensuring compliance with branding and governance standards while facilitating scalable, repeatable event programs.

Brian Gates, Senior Vice President of Industry Strategy at RainFocus, noted that the company's strong feedback mechanisms and focus on customer experience have propelled its leadership in AI-driven product innovations. Gates remarked, "Being recognized as a leader further validates our capacity to translate industry needs into offerings that create exceptional value for our customers."

Conclusion

As the event industry continues to evolve, RainFocus is strategically positioned to support its clients with innovative, data-driven solutions designed for the modern marketer. The full Gartner Magic Quadrant report for Event Marketing and Management Platforms is accessible for those interested in comprehensive insights.

For more information about RainFocus and their event marketing platform, visit www.rainfocus.com. Engage with RainFocus on their social media channels or explore their educational resources at RainFocus On Demand, designed for ongoing event industry learning. Join their Partner Program or consider a career with RainFocus to be part of this innovative journey.