Bublos: A New Era of Oral Care with Carbonated Foam
On September 1st, 2025, I-ne Co., based in Osaka, Japan, will launch a revolutionary product in oral hygiene—the
Bublos carbonated foam toothpaste. This groundbreaking aerosol toothpaste promises a unique cleansing experience, allowing for effective mouth cleaning and fresh breath. After a limited release in select orthodontic clinics and online platforms, Bublos will be available nationwide through Loft stores and Loft's online shop.
Rise of Orthodontic Care in Japan
The demand for adult orthodontic treatments has seen significant growth recently, especially among women. According to a survey by the Ministry of Health, Labor and Welfare, the number of patients seeking orthodontic treatment has tripled in the last three years, with an impressive 4.8-fold increase among women. This surge can be attributed to increasing health awareness, beauty standards, and economic stability.
Moreover, the upcoming