#USA #New York #European Expansion #Tony Lucia #ULAC

Tony Lucia Takes the Helm at ULAC Europe

United Legwear & Apparel Co., LLC (ULAC), renowned for its innovative designs in apparel and legwear, has appointed Tony Lucia as the new President of ULAC Europe. This strategic move aims to bolster the company’s presence in the European market, marking a significant step for ULAC's international expansion.

Lucia, who has a wealth of experience in the fashion industry, joined ULAC after holding prominent leadership positions at globally recognized brands such as Hugo Boss, Escada, and G-Star Raw. His extensive background brings invaluable expertise in both brand management and operational efficiency, positioning him as an ideal leader to steer ULAC's European ambitions.

In his new role, Lucia will oversee operations across ULAC's European subsidiaries, including ULAC UK Ltd, which are based in the Netherlands and London. His responsibilities will encompass the growth strategies for several key brands under ULAC's umbrella, including Scotch & Soda, Ted Baker, and Skechers.

Collaborating closely with ULAC's sales teams across the UK, Europe, and the US, Lucia's goals include refining go-to-market strategies, enhancing retailer relationships, and accelerating omnichannel sales growth. His unique insights into global e-commerce and supply chain efficiency are expected to play a critical role in enhancing ULAC's market position and brand visibility.

"Tony’s profound industry knowledge and comprehensive strategic vision align perfectly with ULAC’s commitment to innovation and global expansion," stated Christopher J. Volpe, COO/CFO of ULAC. "His proven leadership skills will be instrumental in achieving significant, sustainable growth for our brands in the UK, Europe, and beyond."

Lucia expressed his enthusiasm for the new role, stating, "I am honored to come to ULAC and look forward to leading the European and UK operations during this critical time. The opportunity to expand these iconic brands and build upon ULAC's strong foundation is truly inspiring. I am eager to work with our teams and partners to drive growth and create exceptional brand experiences for consumers throughout the region."

This appointment underscores ULAC's dedication to strengthening its footprint in Europe and the UK, as the company strives to enhance brand accessibility and deliver high-quality apparel and accessories to a broader audience.

About United Legwear & Apparel Co. (ULAC)

Headquartered in New York City, ULAC is a global designer, manufacturer, and distributor of apparel, legwear, bodywear, and accessories. Founded by Isaac E. Ash, ULAC operates as a joint venture partner with PUMA North America and holds distribution partnerships with brands such as Scotch & Soda, Hurley, and Ted Baker. The company also manages well-known licensed brands including Skechers, DKNY, and Champion, while developing private label products tailored for leading retailers.

With a strong commitment to quality, value, and innovation, ULAC provides top-notch products and upholds integrity and excellence in its operations, ensuring that it meets the evolving needs of global consumers.

For media inquiries, please contact:
Rita Polidori O'Brien
VP of Corporate Communications
ULAC
Email: [email protected]
Phone: 212-391-4143