Crum & Forster's Anne Ellis Earns Recognition as a Leading Woman in Marketing
Crum & Forster (C&F) has recently announced that their Vice President of Marketing, Anne Ellis, has been honored as one of Ragan Communications' Top Women in Marketing for 2025. This recognition is significant in the marketing world, as it highlights fierce competition amongst female leaders who have showcased transformative skills in their respective fields.
The Top Women in Marketing awards serve to acknowledge and celebrate women who not only demonstrate exceptional talent but also drive innovation and meaningful change within their disciplines. The award ceremony is scheduled for October 22, 2025, in New York City, where honorees like Ellis will gather to celebrate their achievements and contributions to the marketing industry.
Anne Ellis joined Crum & Forster in 2022, where she managed to shift the company's marketing strategies from a traditionally limited tactical approach to a more strategic, data-driven initiative. Through her guidance, the company has revitalized its marketing efforts, promoting visibility, engagement, and growth across its various business lines. Notable achievements under her leadership include the creation of comprehensive multimedia campaigns and the launch of an in-house video production capability, along with a digital asset management platform that streamlines the content creation process.
Ellis' approach beautifully intertwines creativity with strategic business objectives. Hallie Harenski, Senior Vice President of Marketing and Communication at Crum & Forster, praised Ellis for building a sophisticated marketing function that has become integral to the company's growth. Harenski stated, "Anne combines creative thinking with a strong business mindset and has transformed our marketing department into a powerful drive for innovation."
One of Ellis' standout contributions to C&F's marketing strategy has been the development of cornerstone campaigns such as "We Make Cyber Simpler" and "Better Cyber Outcomes." These initiatives clarified CF's unique value proposition in cyber insurance, especially tailored for agents, brokers, and customers alike.
The impact of these campaigns is indisputable; they recorded an astonishing 88% increase in engagement on C&F's cyber-related web pages. On social media platforms, posts supporting these campaigns averaged over 2,200 likes, while email campaigns successfully drove more than 13% of the overall web traffic. Such results not only reflect the effectiveness of Ellis’ campaigns but also her commitment to keeping the brand relevant and engaging in an evolving market.
Expressing her gratitude for the recognition, Ms. Ellis remarked, "I am truly flattered to stand among such an inspiring group of women in marketing. This honor reflects our team's hard work and creativity at Crum & Forster. Together, we’ve established a strong foundation that bridges our products, people, and purpose in impactful new ways."
Bringing over 40 years of marketing expertise from the insurance industry, Ellis has consistently laced her leadership with impactful campaign outcomes. Before her time at C&F, she held high-level marketing positions within other prominent companies in the insurance sector, where she continually achieved considerable successes.
In academia, Ellis holds a Bachelor of Arts degree in History and Literature from Smith College, alongside a Master’s degree in Literature from the University of California, Berkeley. Furthermore, she has earned the distinguished Chartered Property Casualty Underwriter designation, showcasing her dedication to the industry.
Crum & Forster itself is a robust name in the insurance industry, founded in 1822 and rated as "A+" by AM Best in 2025. The company specializes in property, casualty, and health insurance products distributed through a network of independent agents, brokers, and wholesalers. With a gross written premium of $5.7 billion in 2024, C&F continues to solidify its positioning as a leader within the U.S. insurance landscape, further propelled by innovators like Anne Ellis.
The Top Women in Marketing awards serve to acknowledge and celebrate women who not only demonstrate exceptional talent but also drive innovation and meaningful change within their disciplines. The award ceremony is scheduled for October 22, 2025, in New York City, where honorees like Ellis will gather to celebrate their achievements and contributions to the marketing industry.
Anne Ellis joined Crum & Forster in 2022, where she managed to shift the company's marketing strategies from a traditionally limited tactical approach to a more strategic, data-driven initiative. Through her guidance, the company has revitalized its marketing efforts, promoting visibility, engagement, and growth across its various business lines. Notable achievements under her leadership include the creation of comprehensive multimedia campaigns and the launch of an in-house video production capability, along with a digital asset management platform that streamlines the content creation process.
Ellis' approach beautifully intertwines creativity with strategic business objectives. Hallie Harenski, Senior Vice President of Marketing and Communication at Crum & Forster, praised Ellis for building a sophisticated marketing function that has become integral to the company's growth. Harenski stated, "Anne combines creative thinking with a strong business mindset and has transformed our marketing department into a powerful drive for innovation."
One of Ellis' standout contributions to C&F's marketing strategy has been the development of cornerstone campaigns such as "We Make Cyber Simpler" and "Better Cyber Outcomes." These initiatives clarified CF's unique value proposition in cyber insurance, especially tailored for agents, brokers, and customers alike.
The impact of these campaigns is indisputable; they recorded an astonishing 88% increase in engagement on C&F's cyber-related web pages. On social media platforms, posts supporting these campaigns averaged over 2,200 likes, while email campaigns successfully drove more than 13% of the overall web traffic. Such results not only reflect the effectiveness of Ellis’ campaigns but also her commitment to keeping the brand relevant and engaging in an evolving market.
Expressing her gratitude for the recognition, Ms. Ellis remarked, "I am truly flattered to stand among such an inspiring group of women in marketing. This honor reflects our team's hard work and creativity at Crum & Forster. Together, we’ve established a strong foundation that bridges our products, people, and purpose in impactful new ways."
Bringing over 40 years of marketing expertise from the insurance industry, Ellis has consistently laced her leadership with impactful campaign outcomes. Before her time at C&F, she held high-level marketing positions within other prominent companies in the insurance sector, where she continually achieved considerable successes.
In academia, Ellis holds a Bachelor of Arts degree in History and Literature from Smith College, alongside a Master’s degree in Literature from the University of California, Berkeley. Furthermore, she has earned the distinguished Chartered Property Casualty Underwriter designation, showcasing her dedication to the industry.
Crum & Forster itself is a robust name in the insurance industry, founded in 1822 and rated as "A+" by AM Best in 2025. The company specializes in property, casualty, and health insurance products distributed through a network of independent agents, brokers, and wholesalers. With a gross written premium of $5.7 billion in 2024, C&F continues to solidify its positioning as a leader within the U.S. insurance landscape, further propelled by innovators like Anne Ellis.
Topics Business Technology）
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