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Revolutionizing Laundry Marketing: Cents Accelerate's New Features

Cents, a prominent all-in-one business management platform, is redefining the landscape for laundry businesses with the updated Cents Accelerate. This revamped tool is not just a product; it's a powerful solution designed specifically for garment care SMBs, providing an integrated approach to marketing that emphasizes customer relationships and revenue growth.

Major Enhancements Unveiled

On June 4, 2025, Cents announced the release of significant enhancements to Cents Accelerate. The primary goal of these updates is to empower laundry businesses to improve customer retention and generate more repeat business without complex setups. The updates effectively transform the marketing capabilities within the platform by allowing operators to manage customer interactions seamlessly from one dashboard.

Automated Campaigns for Effortless Engagement

At the heart of these improvements are automated campaigns. This feature allows operators to schedule personalized messages based on specific customer behaviors, ensuring that each communication is timely and relevant. Whether it’s welcoming new customers or urging them to leave reviews, these campaigns run in the background, reducing the workload for business operators. Gilli Cherrin, Co-founder and Chief Product Officer at Cents, highlights the significance of this integration: "It's about creating one unified system where operations and customer engagement work together to drive repeat business."

Advanced Audience Segmentation

Understanding customer demographics is crucial for effective marketing. Cents Accelerate enhances targeting through advanced audience segmentation, utilizing existing customer data to send personalized promotions tailored to different customer groups. This targeted approach ensures that messaging resonates and drives actionable customer responses, enhancing overall engagement.

Customizable Templates for Brand Consistency

An essential aspect of any marketing communication is brand consistency. Cents has equipped Accelerate with customizable templates. This allows businesses to maintain their unique branding across all messages. Companies can swiftly deploy either pre-built templates or create fully customized campaigns, providing flexibility to meet their specific marketing needs.

In-Depth Analytics for Optimized Campaigns

With comprehensive analytics capabilities, Cents Accelerate offers real-time insights into the effectiveness of marketing campaigns. Users can track key performance metrics such as opens, clicks, and conversions directly from the Cents dashboard, enabling continuous refinement of their strategies based on data-driven decisions.

Proven Impact: Early User Testimonials

The efficacy of these new features is confirmed by early adopters like Horace Lewis, owner of Xpress Laundry. His experience highlights the immediate benefits of automated campaigns: "We collected five reviews on the first day using the automated campaigns. I set up three VIP tiers with different discounts, and SMS messages automatically trigger when customers reach each tier. This feature is amazing."

Multi-Channel Marketing Support

In today’s digital age, versatile communication channels are vital for customer engagement. Cents Accelerate extends its support to both email and SMS marketing, ensuring businesses can connect with clients through their preferred methods. Additionally, the platform’s advanced trigger capabilities facilitate automatic responses to various customer events, streamlining communication even further.

Built-In Solutions for Common Marketing Challenges

Cents Accelerate is not just about marketing; it’s about providing automatic solutions for typical challenges faced by laundry businesses. From sending welcome emails to requesting reviews after completed orders, the platform’s trigger-based automation ensures timely and effective communication without requiring manual efforts. Furthermore, two-way chat functionalities have been introduced, promoting real-time engagement and support, creating opportunities for direct customer interaction.

Seamless Integration and Access

Cents Accelerate is readily available to all existing customers through their Business Manager, allowing them to leverage these powerful new marketing tools without disrupting existing workflows. The implementation process has been designed to require no additional technical resources, making it accessible for all.

About Cents

Cents is a leading business management platform tailored specifically for laundry service providers. With tools that simplify point-of-sale transactions, facilitate on-machine payments, track revenue, automate marketing, and improve delivery services, Cents supports the complexities involved in running a laundry business. The platform is tailored for laundromats, dry cleaners, and residential services, helping entrepreneurs thrive in the garment care industry.

For further details on how Cents Accelerate can enhance your laundry business operations, you can visit Cents Marketing Tools.