#USA #New York #David Yurman #Eiza González #Sculpted Cable

David Yurman Welcomes Eiza González as Global Brand Ambassador

In an exciting announcement, David Yurman, America's leading luxury jewelry brand, has welcomed renowned Mexican actress and singer Eiza González as its new global ambassador. The announcement coincides with the launch of the Spring 2025 Sculpted Cable campaign, featuring both Eiza and longstanding ambassador Iris Law.

A Campaign Set in Iconic New York

The campaign, shot by famed fashion photographer Tyrone Lebon and film director Frank Lebon, is situated against the stunning backdrop of the Solomon R. Guggenheim Museum in New York City. This historic venue, with its timeless curves and artistic design, reflects the elegant Cable design that has become synonymous with David Yurman. Through a series of breathtaking images and short films, Eiza embodies the spirit and essence of modern femininity, narrating a captivating story of empowerment and self-exploration.

The Message of Empowerment

In her statement regarding the campaign, González expressed her belief in forging one's path and pursuing personal ambitions. She candidly shared her own journey, stating, "When I left my hometown to move to America to expand my career, it was a challenging leap of faith, but it was the best decision I've ever made. It is vital to design your own future." The collaboration between David, Sybil, and Evan Yurman showcases their commitment to innovation and design, propelling their legendary legacy even further.

Celebrating the Iconic Cable Design

The Sculpted Cable collection draws inspiration from David Yurman's signature design. For 50 years, the Cable style not only signifies strength and connection but also symbolizes limitless possibilities. The new Sculpted Cable collection features a reimagined version of the original helix shape, restructured into a sensual wavelike pattern, preserving its distinctive dimensional allure.

Evan Yurman, the brand's president, remarked, "As we continue to innovate and evolve the hero cable design that has defined our brand for 50 years, we strive to draw inspiration from the arts. Getting to shoot this campaign with Eiza in such an iconic New York City landscape was a unique experience that beautifully represents our collection's intention."

Launch and Further Information

The Spring 2025 Women's Sculpted Cable campaign premiered on February 14, 2025, at DavidYurman.com and is also available on all social media platforms (@davidyurman and @davidyurmanmen). This partnership marks an exhilarating new chapter for David Yurman, showcasing the brand's dedication to artistry and craftsmanship while celebrating the contributions of women like Eiza González.

A Legacy of Artistry and Craftsmanship

Founded in New York by sculptor David Yurman and his wife Sybil, a painter and ceramicist, the company has evolved into a benchmark for fine jewelry. With a legacy of innovation and artistry, David Yurman remains committed to creating contemporary collections that resonate with clients around the globe. The brand's offerings can be discovered in 49 retail outlets across the United States, Canada, Hong Kong, and France, along with over 300 exclusive locations worldwide. For more about David Yurman and the new campaign, please visit their website.