#Sustainability #Japan #Osaka #Osaka Expo #Seven-Eleven

Seven-Eleven's Successful Showcase at the Osaka Kansai Expo 2025

During the 184 days of the Osaka Kansai Expo 2025, Seven-Eleven Japan embraced a transformative vision with two future-oriented stores: the "West Gate Store" and the "Water Plaza Store." These innovative locations not only drove an impressive visitor count exceeding 1.64 million but also achieved remarkable sales figures across various product categories.

The West Gate Store became the top-selling location for rice balls nationwide, averaging 2,341 rice balls sold each day. This achievement, along with a host of exclusive products, demonstrated Seven-Eleven's commitment to embodying the Expo's theme of "Creating a Shared Future."

Product Highlights

During the Expo, our sales data revealed engaging statistics:

• - Rice Balls (Onigiri): Total sales reached approximately 759,000 units, with top sellers being:

- Hand-Rolled Tuna Mayo Rice Ball
- Hand-Rolled Salmon Rice Ball
- Hand-Rolled Kishu Nanko Plum Rice Ball

• - Baked Good Series: Total sales reached around 394,000;

- Baked Chocolate Cookie
- Handy Margherita
- Baked Margherita

• - Seven Cafe Smoothies: Approximately 166,000 cups sold, featuring:

- Aromatic Matcha Smoothie
- Berry Yogurt Smoothie
- Strawberry Banana Soy Smoothie

• - Apparel and Merchandise: Sales reached about 40,000 items, with highlights being:

- Seven-Eleven Eco Bag
- Seven-Eleven T-Shirt
- Seven-Eleven Socks

Innovative Initiatives

The Osaka Kansai Expo provided an unprecedented platform for Seven-Eleven to showcase advancements in sustainability, product diversity, and customer experience under the key areas of Environment, Products, and Shopping Experience.

Environment Initiatives

Seven-Eleven introduced groundbreaking technologies to reduce environmental impact:

• - Next-Gen Green Refrigerant (R-474B): A world-first for food distribution, contributing to lower CO2 emissions.
• - B100 Fuel for Delivery Trucks: Employing recycled cooking oil for delivery fuels.
• - Customer Participation in Resource Recycling: Collection of plastic bottles and containers to promote circular economy.
• - Power-Generating Glass and Floors: Innovative installations that generated energy from sunlight and foot traffic.
• - Use of Hydrogen Power: Operations of the Seven Cafe Smoothie machines powered by hydrogen energy in collaboration with Toyota.

These initiatives have led to Seven-Eleven receiving accolades from the Expo Coordination Association in two categories: Decarbonization and Sustainable Sourcing.

Product Innovations

Seven-Eleven's limited edition designed packaging encouraged positive environmental impacts while ensuring customer safety through multilingual and allergen labeling to accommodate international visitors.

Enhanced Shopping Experience

The introduction of new counter products and advanced robotic customer service is pivotal to our future retail strategy, providing fresh, made-to-order items and remote interaction.

Comfort and Heat Mitigation

Summer strategies included misting systems and the distribution of custom fans to create a comfortable shopping environment.

Recognizing Sustainability Efforts

The Osaka Kansai Expo's commendations highlighted Seven-Eleven’s ambitious attempts to foster a sustainable future through innovative practices aimed at reducing environmental impact and promoting responsible procurement. Our recognition reflects continuous efforts to align retail practices with sustainability goals, focusing on plant-based food options and eco-friendly packaging.

Through our innovative future-oriented initiatives at the Expo, Seven-Eleven not only engaged with millions of customers but also set a benchmark for sustainable practices in the convenience store sector. Looking ahead, we aim to implement the insights gained from this experience into our future operations, enhancing our store technologies and operations to further support sustainability.