Linglong Tire Showcases Its Three Brands at Autopromotec 2025 in Bologna

Linglong Tire Makes a Splash at Autopromotec 2025

Bologna, Italy - The esteemed Autopromotec 2025 opened its doors recently, welcoming industry leaders, innovators, and enthusiasts to showcase cutting-edge automotive technology. Among the exhibitors, Linglong Tire stood out by unveiling its prominent European brands: "LINGLONG," "CROSSWIND," and "LEAO." This event highlighted Linglong's significant footprint in the European tire market, alongside its commitment to technological advancement.

Showcasing Innovation in Tire Design

At the trade show, Linglong presented a range of high-performance tires designed to enhance driving stability and grip. A key highlight was the "Linglong Sport Master e," which features innovative materials aimed at electric vehicles (EVs). These modern tires displayed remarkable braking performance in recent tests by the renowned automotive magazine AutoBild, achieving a stopping distance of just 25.8 meters on wet surfaces and 34.4 meters on dry roads.

The Sport Master e tires were specifically crafted for vehicles powered by new energy sources, incorporating highly flexible rubber that boosts range by 8%, paired with LLST technology that reduces cabin noise by 3.2 decibels, leading to a quieter and more comfortable ride.

Linglong also launched the "Dura Master Van e" tires, tailored for commercial vans. These tires are built with low rolling resistance technology and high load-bearing capabilities, ensuring efficient and durable solutions tailored to the needs of the European logistics market. During the trade show, the debut of Linglong’s tires produced in its European facility showcased their compliance with strict European environmental regulations, thanks to their low rolling resistance and high wear resistance qualities.

Responding to Diverse Market Needs

Linglong's strategy of leveraging the synergy of its three brands—"LINGLONG," "CROSSWIND," and "LEAO"—allows the company to meet the diverse needs of the European market effectively. As a frontrunner in sustainable tire solutions, Linglong is committed to reducing carbon emissions throughout the product lifecycle, setting industry benchmarks for eco-friendliness.

The "CROSSWIND" brand focuses on high-performance tires that cater to specialized mobility needs, offering a broad selection of all-season and winter tires that adapt to various driving conditions. On the other hand, "LEAO" targets younger consumers by presenting robust tires designed for SUVs and off-road vehicles, capable of tackling complex terrains while ensuring urban driving comfort.

Expanding Presence in Europe

Linglong's European expansion strategy is evident in the ramp-up of large-scale production at its local facility and partnerships with elite football clubs like Chelsea and Real Madrid. At Autopromotec 2025, Linglong showcased its extensive capabilities, encompassing product development and market entry strategies.

Looking forward, Linglong is poised to continue investing in technological innovations and industrial modernization to exceed user expectations globally. The company’s focus on sustainability and performance innovation solidifies its status as a significant player in the European tire market, ready to embrace future challenges and opportunities.