Insights from Recent Study on Educational District Information by Athome Co., Ltd.

In a recent survey conducted by Athome Co., Ltd., headquartered in Ota City, Tokyo, the company focused on the importance of school district information in real estate transactions. The study involved feedback from various real estate companies across Japan, providing valuable insights into how educational zones influence family housing decisions.

Key Findings

1. Over 80% of Real Estate Companies Receive Inquiries on School Districts

More than 80% of the surveyed real estate agencies reported having received questions regarding school district information from family-oriented clients. Specifically, 84.4% confirmed they encounter such inquiries during their interactions with potential buyers. Among these agencies, 39.7% stated that about 50% to 100% of families they work with inquire about the specifics of school districts. Many consumers pointed out that their interest in school districts stemmed from various reasons, such as ensuring their children attend schools in safe areas, minimizing commuting times, and security concerns related to neighborhoods.

2. Nearly 94% of Agencies Have Researched School District Information

When asked about their experiences in researching school district information for their real estate dealings, an impressive 93.9% of agents confirmed that they had, at one point, looked into these details. This data highlights the crucial role of educational district information in real estate practices, suggesting that agents recognize its significance for their clients, especially families.

3. Families Typically Search for Properties Up to a Year Before School Enrollment

Among the families placing importance on school districts, a notable 29.9% indicated they start searching for a residence up to a year in advance of their child's school enrollment. In addition, 18.9% typically begin their property hunt about six months prior to enrollment, meaning nearly half of prospective buyers are actively seeking homes around this crucial time.

4. 46.1% of Agencies Provide Guidance on School Choice Systems

During client interactions, 46.1% of real estate agencies stated they have informed clients about school choice systems. When probed on how they offer this information, many agents admitted they explain the option when clients struggle to find appropriate listings in desired school districts, emphasizing that choices can also extend beyond their current district boundaries.

Related Services by Athome

The survey illustrated a growing need for real estate companies to adequately respond to consumer inquiries regarding school districts. In light of this need, Athome has developed a service known as the "School District Research Map" within their comprehensive real estate support platform, ATBB. This innovative tool allows agents and consumers to visually explore school district information directly on a map, facilitating easier and more informed decision-making.

School District Research Map Features

The School District Research Map enables users to click on specific locations to uncover their corresponding elementary and secondary school district details. Furthermore, an upcoming upgrade set for December 2024 will include information on school choice options, allowing parents more flexibility in selecting schools outside their designated districts.

Usability of the School District Research Map

Feedback from agents who have utilized the School District Research Map has been overwhelmingly positive. About 62.1% appreciated the clear visibility of information on the map, while 53.4% found the interface user-friendly. Agents highlight that the map not only enhances visibility but also significantly improves the overall user experience.

Survey Overview

Participants

- Real Estate Companies: 831 agencies affiliated with Athome
- Consumers: 234 individuals participating via online survey

Methodology

The survey was conducted through internet-based questionnaires.

Survey Period

- Real Estate Companies: April 22 to April 30, 2025
- Consumers: April 10 to April 17, 2025

The results provide valuable insights relevant to ongoing trends in the real estate industry. Athome regularly conducts such surveys, gathering data on various aspects of housing preferences and trends that shape the market dynamics.

For more information or to explore past survey results, please feel free to contact us.