CoCo Gourmet and Miao Gourmet Surpass 400,000 Members, Showing Growth in Pet Food Market

CoCo Gourmet and Miao Gourmet Achieve Major Milestone

In recent news, the innovative pet food brands, CoCo Gourmet and Miao Gourmet, developed and sold by BioFairia Corp., have seen their total member pets exceed 400,000. This remarkable achievement is attributed to a notable increase in membership, particularly among cats, which has surged by an impressive 216%. The introduction of their additive-free puree, "Natch," has significantly contributed to this growth. Moreover, CoCo Gourmet has maintained its status as the number one selling brand in the fresh dog food category for two consecutive years, according to TPC Marketing Research.

Key Growth Drivers

According to a report by Yano Economic Research Institute, the total market size for pet-related businesses in Japan is projected to reach 1.91 trillion yen in the fiscal year 2024, reflecting a 2.6% growth from the previous year. The pet food segment alone is estimated to grow by 3.8%, reaching 718.3 billion yen. Despite a stagnation in the number of pets kept, the market is buoyed by an increasing number of owners who prioritize the health of their pets. This trend has led to a diversification of products based on factors such as age, breed, and health conditions. The popularity of additive-free and domestically produced items has been a significant driver of this market growth.

The recent report from Yano Economic Research Institute also highlights the demand for a new category in pet food, known as "Fresh Pet Food." This burgeoning market segment has attracted attention from major food manufacturers, yet CoCo Gourmet has established itself firmly in this niche, securing a dominant share.

CoCo Gourmet and Miao Gourmet: A Closer Look

CoCo Gourmet, which specializes in handmade dog food, launched a subscription service for fresh pet food (frozen pet food) in June 2019, quickly gaining a top market share. The recent launch of their additive-free pureed snacks for cats, "Natch," has also proven successful, with cat membership numbers increasing by 216% over the last ten months. This growth is indicative of how much pet owners love and trust the brand.

As of now, the cumulative member count of CoCo Gourmet and Miao Gourmet has officially surpassed 400,000. This milestone is celebrated with gratitude, as the company acknowledges the support of countless pet owners who have embraced their products.

Commitment to Quality and Innovation

To commemorate reaching this significant milestone, CoCo Gourmet and Miao Gourmet have released a short video expressing gratitude to their loyal customers. In addition, they have received a flood of handwritten messages from pet owners, illustrating the strong community connection that has developed around the brand.

Leveraging this growing database of 400,000 member pets, BioFairia is dedicated to creating new value through enhanced business activities. These initiatives include:

- New Product Development and Line Expansion: By engaging directly with their members through surveys and interviews, the company is able to pinpoint product evaluation criteria and understand owner needs, leading to the development of new products and improvements to existing offerings.

- Collaborative Opportunities with Other Industries: The company is exploring partnerships with various industries, such as pet tourism and real estate, to foster a pet-friendly society. Collaborations aim to provide insights to partner businesses through direct engagement with pet owners.

- International Expansion: The demand for fresh pet food is emerging globally, and BioFairia's brands rank among the top 10 worldwide. The company plans to expand into international markets, starting with Taiwan and Hong Kong, in 2024, and is eyeing further expansion into North America and Europe.

- Contributions to Social Issues: Through their animal welfare CSR project, "WaniNyaRu," the company is committed to giving back. They collect leftovers of products from members who can no longer feed them to their pets and donate them to animal shelters. They have already contributed an estimated 3 million yen worth of products to help support rescued animals.

As they continue to evolve, CoCo Gourmet and Miao Gourmet embody a vision where all pets are cherished and live fulfilling lives, making significant strides toward a sustainable and integrated pet society.

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CoCo Gourmet and Miao Gourmet look forward to a bright future, riding the waves of the growing pet food market with a commitment to quality, innovation, and community engagement.