#Japan #Tokyo #Jewelry #Okachimachi #Selby

Introduction

On May 25, 2026, Selby will proudly open its flagship reuse jewelry store, known as "Selby Okachimachi Station Front Store," in the bustling jewelry wholesale district of Okachimachi, Tokyo. This marks the company’s first new opening in 13 years and is set to be a landmark in Japan’s jewelry reuse industry, which is led in sales by Komehyo Holdings, Selby’s parent company. Featuring an impressive inventory of around 2,500 items that refresh roughly every four months, customers can expect an ever-evolving selection filled with brilliant gems. With the concept of making jewelry more accessible, Selby aims to showcase the experience of "relay use," a unique term that reflects their commitment to passing valuable items on to the next generation.

Overview of Okachimachi Store

The new store is located just steps from the south exit of the Okachimachi Station, providing both convenience and a warm, welcoming atmosphere. Selby was founded in 2001 and has developed its expertise in the realm of reuse jewelry through its stores and e-commerce platforms. With rising gold prices and increasing living costs, genuine jewelry is becoming more difficult to obtain. Selby seeks to promote the advantages of choosing reused jewelry as a smart, financially savvy decision.

Objectives for the New Location

In selecting Okachimachi—one of Japan’s largest jewelry wholesale areas—as the location for the new store, Selby aims to create a friendly and approachable space for those looking to explore fine jewelry for the first time or seeking items that showcase their individuality. With a robust selection that caters to all styles and budgets, ranging from affordable everyday pieces to exquisite one-of-a-kind items, customers can have their unique preferences met with professional guidance.

Concept and Features of Selby Okachimachi

The flagship store emphasizes the concept of making jewelry a daily delight rather than solely special occasion gifts.

1. Expertly Curated Collection

The store offers an impressive array of jewelry ranging from self-treat items priced between 10,000 and 100,000 yen, to high-value pieces like the royal blue sapphire ring priced at 7.4 million yen. Qualified appraisers will select each piece, ensuring that customers receive the best value through wise reuse choices.

2. Rotating and Unique Experiences

The concept of "ichigo ichie" (treasure each encounter) is at the essence of Selby's operations. With a rapid turnover of merchandise approximately every four months, the store promises a fresh experience for visitors, making it a place of discovery on every visit.

3. Open and Inviting Environment

The design of the shop includes an airy atrium space surrounded by literature on gemstones, providing customers a comfortable, library-like atmosphere to engage with the jewels at their leisure.

Store Details

• - Name: Selby Okachimachi Station Front Store
• - Opening Date: May 25, 2026
• - Location: 5-26-1 Ueno, Taito, Tokyo, 110-0005, Japan
• - Access: Right outside the south exit of JR Yamanote and Keihin-Tōhoku lines at Okachimachi Station
• - Operating Hours: 11:00 AM - 6:30 PM, closed during New Year holidays
• - Store Area: Approximately 227 sqm
• - Services: Buying and selling of gems and precious metals
• - Product Range: Includes reused and new jewelry items (diamonds, rare stones, and designer brands) with a total of 2,500 items available.

About Selby

Selby Inc., represented by CEO Shinji Ishihara, is strategically positioned within the Komehyo Holdings group, which has been a prominent player since its foundation in 1979. With a focus on e-commerce and live commerce, the company aims to deliver valuable jewelry selection domestically and internationally.

For more information, visit Selby’s Official Website.