#Japan #Okinawa #Naha #Newmo #Yuikaji Transportation

Newmo Okinawa Rebrands as Yuikaji Transportation

Newmo Okinawa, a subsidiary of Newmo Co., Ltd., is making significant strides towards launching its new taxi service in Okinawa. With plans for the official opening this spring, the company has announced a name change to "Yuikaji Transportation" effective January 9. This change reflects their commitment to providing reliable transportation services that connect the local community.

The new name, "Yuikaji Transportation," is deeply rooted in Okinawan culture. The word "Yui" means "to connect," and "Kaji," translates to "wind." Together, these elements symbolize the company’s mission to bind the community and support the residents of Okinawa through their transportation services. As part of their efforts to create a colorful and vibrant local transportation atmosphere, Yuikaji Transportation aims to blend technology with sustainable practices, a vision that has helped Newmo grow its taxi operations successfully in areas like Osaka.

In recent years, Okinawa has been recognized not only for its tourism potential but also as a vital area for daily transportation needs. To facilitate this, Newmo previously established its local corporation in Okinawa in October 2024, highlighting the strategic importance of this region. The company aims to balance both the demands of tourists and the transportation needs of locals by offering a robust taxi service that integrates advanced technology.

Additionally, the company is now actively recruiting drivers for its launching operations. This recruitment initiative is not only targeting experienced drivers but also welcoming those who are new to the taxi industry, including young drivers in their twenties and thirties, as well as female drivers. Yuikaji Transportation recognizes the necessity of diversifying its workforce to mirror the community they serve, therefore aiming to break down barriers and encourage all potential drivers to join their team. To support new talents, the company is offering educational assistance for obtaining the mandatory second-class driving license, ensuring that more individuals can seize this job opportunity.

The recruitment details can be accessed on their new official website, Yuikaji Transportation Website, which is now live to provide information about their services and job openings.

As part of their corporate profile, Newmo Co., Ltd. is proud to highlight its core executive, CEO Naoki Aoyagi, who emphasizes the company's mission to enrich communities through innovative mobility solutions. The company’s main office is located in Minato, Tokyo, while the new Okinawa office will be set up on January 9, 2024, at Times Building in Naha City, with Ryuusei Matsumoto as the CEO, further reinforcing their dedication to serving the local population.

With this transition to Yuikaji Transportation, Newmo Okinawa is poised to make a lasting impact on Okinawa’s transportation landscape. This venture signifies their commitment not only to business growth but also to community welfare, making them a cornerstone for future developments in local transport services. Citizens of Okinawa can anticipate a modernized, reliable, and culturally connected taxi experience as the official launch date approaches.