#Japan #Minato #Qoil #LINKFUN #Mori Nutritional World

Mori Nutritional World Enhances Customer Engagement with LINKFUN

In a progressive move to elevate customer interaction and streamline marketing efforts, Mori Nutritional World has introduced a new loyalty program utilizing the LINE messaging platform. This initiative is made possible through a partnership with iRidge, a tech company known for its expertise in app-based marketing solutions, and its subsidiary, Qoil. As of November 25, 2025, the '#MoriNyuMofumofu Club' will engage pet owners by rewarding buyers of its products with a modern, digital approach.

Background of the Initiative

Mori Nutritional World, based in Minato, Tokyo, has historically relied on physical point cards and instore promotions to connect with its customers, which include pet shops, breeders, and pet owners across Japan. Despite having a presence on platforms such as Instagram and X (formerly Twitter) to expand brand recognition, they observed that traditional methods lacked immediacy and transparency in terms of cost-effectiveness. This prompted them to explore the implementation of official LINE accounts and mini-app functionalities.

The collaboration with iRidge has led to the adoption of the 'LINKFUN' tool, designed to facilitate simple integration of loyalty programs that enhance customer engagement without adding burdens to either the customers or retail partners. As a recognized Technology Partner of LINE, iRidge brings a wealth of knowledge and proven strategies in marketing technology, making them an ideal ally for this transition.

The '#MoriNyuMofumofu Club' Campaign

The '#MoriNyuMofumofu Club LINE Debut Campaign' invites customers to collect points by submitting receipts from purchases of Mori Nutritional World's dog and cat products. Each receipt submission earns users points that can be exchanged for exciting merchandise and experiences, including a digital membership card, delightful gifts for pets, and select dog food options from the brand.

This campaign is designed with user convenience in mind. Pet owners can easily retrieve their rewards using their LINE app without needing to download additional applications, allowing participation from any location, all while enhancing user experience. With an attractive array of prizes and the promise of a gratifying user journey, the campaign aims to increase both participation rates and customer retention.

In conjunction with the campaign, Mori Nutritional World has established an official LINE account that centralizes communication regarding product information and promotional activities, which were previously scattered across various social media platforms. This consolidation is intended to foster ongoing relationships with customers, collecting valuable user data through their interactions during the campaign.

Campaign Timeline and Participation Details

The '#MoriNyuMofumofu Club' campaign will run from November 25, 2025, to February 28, 2026, with receipts dated until February 20, 2026, remaining valid for participation. Target products include all items from the Mori Nutritional World range for dogs and cats available for purchase online and in physical stores.

Steps to Participate:

1. Add the official LINE account '@morinyu_pet' as a friend.
2. During the receipt validity period, capture photos of your purchase receipts and upload them.
3. The system will evaluate your uploaded receipt and notify you of the results via LINE chat.
4. Use earned points to apply for prizes.

For more detailed information regarding the campaign, please visit the official campaign site at: Mori Nutritional World Campaign.

Insights from Mori Nutritional World

In a statement, Takuji Nishikawa, Sales Department Manager of Mori Nutritional World, emphasized the limitations encountered with traditional points management systems. “We recognized the necessity to broaden our communication channels with retailers and pet owners to enhance customer satisfaction. The collaborative effort with iRidge and Qoil was pivotal in breaking the confines of our previous processes.”

Among the innovative changes implemented, the project reflects an organization-wide effort, proving to be an exciting challenge that fosters cross-departmental collaboration. Qoil's robust expertise in developing LINE mini-apps and customer engagement technologies has been instrumental in successfully executing this project.

LINKFUN Overview

'LINKFUN' is a powerful promotional and customer development tool that leverages both online and offline channels through LINE mini-apps, enabling businesses to easily initiate campaigns, loyalty programs, and analyze customer data. With features like instant-win campaigns and QR code point attribution, LINKFUN is designed to enhance user experience and provide measurable outcomes for businesses.

Through the '#MoriNyuMofumofu Club' campaign and future initiatives, Mori Nutritional World is positioned to strengthen connections with pet owners and grow its brand presence, aiming to cultivate a vibrant community of devoted customers. The initiatives underscore a commitment to using technology to bridge the gap between consumers and pets, fostering a better experience for all involved.