#Japan #Tsukurioki.jp #Antway #Chiyoda, Tokyo #Cooking Break

Tsukurioki.jp's Innovative Approach to Household Relief

In a world bustling with daily responsibilities, Tsukurioki.jp, a home-cooked meal delivery service operated by Antway Co., Ltd., is stepping into the gift market with a revolutionary new offering. Titled the Cooking Break Card, this initiative aims to provide an experience unlike any other – a chance to genuinely relax from meal preparation while gifting loved ones a delightful culinary experience.

A New Way to Gift

Starting from August 1, 2025, consumers will be able to purchase the Cooking Break Card through experience-oriented gifting service anatae and casual gifting service giftee®. This innovative card allows recipients to order a three-meal plan for a family of four whenever they wish, granting them a well-deserved cooking break. Notably, during a pilot gift campaign conducted in February 2025, the program exceeded expectations, demonstrating an impressive application rate with a tenfold increase in entries over projections.

Details About the Cooking Break Card

The Cooking Break Card is tailored to suit the platforms used for distribution:

• - On Gifting Platforms (anatae & giftee®):

- Content: Three-meal plan (serving two adults and two children for three days)
- Price: Around 10,000 yen (including shipping), with specific prices varying by platform.
- Format: Available as e-gift or physical card (the latter with exclusive designs on anatae).
- Purchase Pages:
- anatae
- giftee® (available from late August)
- Usage: Recipients can redeem their code and specify delivery details via an online form.

• - On Antway's Official Site:

- Content: Identical three-meal plan as above.
- Price: 9,990 yen plus a 385 yen shipping fee.
- Format: Physical card featuring Tsukurioki.jp's original design.
- Purchase Page: Official Site
- Usage: Similar redemption process as for gifting platforms.

Objectives for Market Entry

Antway's strategic entry into the gift market is founded upon several core objectives, including:

• - Expanding Brand Awareness: By tapping into an audience that might not engage through typical advertising channels, the initiative aims to enlighten potential customers about the option of taking a cooking break.
• - Facilitating Usage Opportunities: By packaging the cooking experience as a gift, the barrier to trying the service may lower, potentially leading to continuous use by the satisfied customers.
• - Communicating Brand Message: Emphasizing the choice to take a break from cooking as a valid option, the initiative aligns with Tsukurioki.jp’s mission to lessen the daily burden experienced by families dealing with household chores.

Future Directions

Feedback from both givers and recipients of the Cooking Break Card will be instrumental in refining Antway's services moving forward. Plans are in place to expand promotional avenues beyond digital platforms to ultimately reach a wider audience eager to embrace the cooking break experience.

About Tsukurioki.jp

Founded on the expertise of seasoned chefs and registered dietitians, Tsukurioki.jp specializes in delivering home-made dishes crafted in dedicated kitchens, directly to consumers weekly. Beginning at just 798 yen per serving (based on a five-meal plan), families can alleviate their cooking responsibilities. With over 1000 recipes rotated weekly, individuals can explore a diverse culinary world.

• - Pricing Plans:

- Three-meal plan: 9,990 yen/week
- Five-meal plan: 15,960 yen/week

For further information about available menus, visit Menu Items.

Service Area

Operations extend across 46 prefectures, excluding Okinawa, with services available across most regions, barring a few remote islands.

Antway's Mission

Antway Co., Ltd. operates under the vision of freeing families from the burdens of daily obligations to allow more cherished moments with loved ones. By addressing the stress of meal prep, they strive to enable individuals to engage positively in leisure, careers, and personal passions.

Company Information:

• - Founder: Kei Maeshima
• - Established: November 2018
• - Location: 1-8-11 Kanda Surugadai, Chiyoda, Tokyo
• - Nature of Business: Delivery of home-cooked meals overseen by professional chefs and dieticians.
• - Website: Antway