#USA #Breast Cancer #Santa Barbara #Susan G. Komen #Hand on Heart

Hand on Heart Teams Up with Susan G. Komen® for Breast Cancer Awareness Month

October is a month dedicated to raising awareness for breast cancer, and this year, Miller Family Wine Co.'s non-alcoholic wine brand, Hand on Heart, is stepping up to the plate. Continuing their partnership with the renowned breast cancer organization, Susan G. Komen®, Hand on Heart is keen to highlight the importance of both health and empowerment during National Breast Cancer Awareness Month and Sober October.

A Meaningful Partnership

As the only alcohol-removed beverage brand associated with Susan G. Komen®, Hand on Heart is committed to reshaping how society celebrates meaningful moments. With a mission that intertwines health and community support, the partnership invites everyone to embrace the conversation surrounding breast cancer while enjoying a toast with non-alcoholic wines.

Nicholas Miller, Chief Sales and Marketing Officer at Miller Family Wine Company, expresses the significance of this collaboration, stating, "October reminds us how many lives are touched by breast cancer and how vital screening, awareness and action are." He emphasizes the brand's dedication to empowering individuals and communities, aligning perfectly with Komen's efforts to save lives through education and groundbreaking research.

Celebrating Mindfully

During this special month, Hand on Heart encourages its customers to join in their initiative. As part of their campaign, purchasing Hand on Heart wines allows customers to contribute to Susan G. Komen directly. Donations can be made in increments of $1, $3, or $5, and the company pledges to match every contribution made throughout October. This strategy underlines the partnership's core principle: you can partake in celebrations without compromising your values or health.

Sarah Rosales, Vice President of Corporate Partnerships at Susan G. Komen®, highlights the impact of early detection in breast cancer. She notes, "Regular breast cancer screening remains one of the most powerful tools we have." Collaborating with Hand on Heart is a significant step towards making more people aware of the risks associated with breast cancer, prompting them to get screened and receive necessary care.

A Toast to Health and Hope

Through collective efforts, Hand on Heart and Susan G. Komen® aim to demonstrate that every small decision contributes to a larger cause. Customers are not only enjoying premium non-alcoholic wines but also joining a movement that strives to uplift and empower individuals affected by breast cancer. This month serves as a reminder of the strength in community and the importance of raising awareness.

For those interested in learning more about Hand on Heart's commitment to balanced well-being, visit handonheartwine.com. Meanwhile, support and engage with Susan G. Komen® at komen.org to be part of the global initiative against breast cancer.

With programs that support patient advocacy, groundbreaking research, and equitable care access, the efforts made throughout October embody the spirit of community, health, and hope. Hand on Heart reminds everyone that enjoyable moments can continue, even when choosing to abstain from alcohol, proving that joy and advocacy can, indeed, coexist harmoniously.