#United States #Wilmington, NC #Bitty Beau's Coffee #Wilmington Heroes #Ready-to-Drink Coffee

Bitty & Beau's Coffee's New Initiative: 'Share the Good'

Bitty & Beau's Coffee, a progressive coffee shop celebrated for its commitment to inclusion and human rights, has rolled out a heartwarming initiative titled 'Share the Good'. This campaign aims to honor local heroes in Wilmington, North Carolina, particularly veterans, hospital staff, and first responders, by surprising them with delicious ready-to-drink coffee options.

On November 5, 2025, in recognition of Veterans Day, Bitty & Beau's Coffee embarked on an expedition around Wilmington to deliver coffee to these incredible individuals who work tirelessly for the community. Employees of Bitty & Beau's, many of whom have intellectual and developmental disabilities, personally delivered these thoughtful coffee gifts, promoting kindness and gratitude in every cup.

As customers reveled in the joyful atmosphere, team members from the coffee shop made surprise stops at crucial locations, such as the Wilmington VA Clinic, Novant Health New Hanover Regional Medical Center, and the Wilmington Fire Department. Each delivery included their new ready-to-drink beverages, namely the delightful Beautanical Cold Brew and the refreshingly unique Itty Bitty Shandy. Along with the coffee, heartfelt handwritten notes of appreciation were shared, amplifying the spirit of community and gratitude.

Amy Wright, co-founder of Bitty & Beau's Coffee, emphasized that the 'Share the Good' campaign is all about spreading kindness. Wright stated, _“We believe in the power of kindness and gratitude! With our 'Share the Good' campaign, we're thrilled to deliver our delicious ready-to-drink coffee to the incredible veterans, hospital staff, and first responders in Wilmington. It serves as our way of showing appreciation and spreading joy.”_

Ben Wright, also a co-founder, reflected on the underlying essence of their new drinks, expressing, _“These new drinks represent everything our brand stands for—freshness, optimism, and connection. When our employees deliver them to heroes, it's a reminder that inclusion fuels goodness in every community.”_

This initiative doesn't stop with coffee drops; Bitty & Beau's encourages everyone to join in the mission. They ask community members to share their own acts of gratitude on social media using the hashtag #ShareTheGood. By participating, individuals can contribute to a collective movement of positivity and thankfulness. The campaign will run throughout November, further promoting a culture of appreciation towards everyday heroes.

About the New Drinks

Beautanical Cold Brew - A refreshing and innovative twist on cold brew coffee, lightly infused with lavender, resulting in a subtly floral and smooth beverage.

Itty Bitty Shandy - A light roast coffee mixed with lemonade, inspired by the classic Arnold Palmer, offering a crisp and citrusy taste.

These delightful beverages are available at all Bitty & Beau's Coffee locations nationwide and online at their official website, bittyandbeauscoffee.com.

About Bitty & Beau's Coffee

Founded in Wilmington, NC, Bitty & Beau's Coffee was established by Amy and Ben Wright, who aimed to showcase the potential of individuals with disabilities in the workplace. Named after their youngest children, both of whom were born with Down syndrome, the company has evolved from a single coffee shop into a national movement, advocating for inclusion and employing hundreds of people with intellectual and developmental disabilities. The brand sets a powerful example of what can be achieved when everyone is valued and embraced. For further details about their initiatives and products, visit bittyandbeauscoffee.com.