Premium Guard Inc. Joins Forces with Donut Media to Engage New Automotive Filter Fans

Premium Guard Inc. and Donut Media: A New Partnership to Engage Car Enthusiasts



In a bold move to attract a younger generation of car enthusiasts, Premium Guard Inc. (PGI) has formed a partnership with Donut Media, one of the most influential brands in automotive content creation in the United States. This collaboration aims to bring Premium Guard's advanced filtration solutions to the forefront through captivating storytelling and engaging content tailored for the modern driver.

The Vision Behind the Collaboration


The partnership signifies a pivotal moment in PGI's strategy to enhance its digital presence and create deeper connections within the automotive community. With millions of followers across various social media platforms, Donut Media provides PGI with a unique opportunity to showcase its industry-leading filtration technology to a vast audience through sponsored integrations in popular series on platforms like YouTube.

Anan Bishara, Founder and CEO of Premium Guard, expressed enthusiasm about the partnership, highlighting Donut Media's exceptional rapport with a new generation of automotive enthusiasts. He stated, "Partnering with Donut allows us to tell our story in a fresh, authentic way—celebrating our quality, innovation, and the spirit of every driver who wants to stay ahead on the road."

Innovative Content Production


As part of this collaboration, Donut Media will craft original content featuring Premium Guard’s filters, seamlessly integrated into car builds, reviews, and performance demonstrations. This not only reinforces PGI’s commitment to innovation and quality but also aligns with its mission to educate and engage through entertainment.

Colby Mann, General Manager of Donut Media, emphasized the alignment of values between the two brands by stating, "Premium Guard sets the bar for quality and performance in automotive filtration. They engineer filters with the same precision and care that we put into making our content. Together, we're excited to keep our hero cars running strong and bring the best experience to our fans."

Accessibility for All Drivers


The partnership also reflects PGI's broader mission to democratize access to premium filtration technology, making high-quality automotive solutions accessible not just to professional technicians but also to everyday drivers. By leveraging Donut Media's storytelling approach, PGI aims to strengthen its position as a trusted name in the filtration industry.

The company prides itself on pairing OE-grade engineering with engaging content, aimed at creating a strong connection with the modern driver who values performance and reliability in their vehicles.

About Premium Guard Inc.


Premium Guard is a leading developer and supplier of top-notch automotive filtration solutions across North America. They provide a diverse range of products catering to various markets, including retail, traditional quick lube services, and e-commerce. Notably, PGI also powers numerous successful private-label programs within the industry, offering comprehensive solutions encompassing engineering, product design, marketing, and logistics. By continually prioritizing innovation and quality, PGI sets a high standard in the automotive aftermarket, ensuring that customers receive exceptional value and performance.

This collaboration with Donut Media is poised to not only enhance PGI’s brand visibility but also resonate deeply with the values and expectations of today’s automotive enthusiasts, anchoring the brand's future trajectory in an ever-evolving industry.

Topics Consumer Products & Retail)

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