Jackson's Launches New Super Veggie Straw at 2025 Sweets & Snacks Expo
Jackson's, the rapidly expanding Snack Super™ brand, has officially launched its latest product, the Super Veggie Straws™, at the 2025 Sweets & Snacks Expo held in Indianapolis. This innovative snack represents Jackson's commitment to providing consumers with delightful, health-conscious options by utilizing quality ingredients and the renowned avocado oil, synonymous with the brand's ethos. Embracing a holistic approach to snacking, the new veggie straws perfectly align with the needs of contemporary snackers.
As the traditional salty snack market faces a downturn, Jackson's is proudly showcasing a different trajectory. Recent data from SPINS Total MULO indicates that in the twelve weeks concluding on April 20, 2025, Jackson's has achieved the status of being the fastest-growing salty snack brand in the United States, both in terms of dollar and unit sales. This growth surge can be attributed to the company's flagship sweet potato chips, which demonstrate that there's significant demand for snacks crafted with high-quality oils and real ingredients—even in segments previously perceived as niche.
Megan and Scott Reamer, the visionary co-founders behind Jackson's, articulated their inspiration by stating, "Our new Super Veggie Straws are more than just a snack, they're an essential step in our mission to deliver better options for families. Each Jackson's product embodies our commitment to creating craveable snacks free from seed oils. Crafted from simple yet nutrient-rich ingredients, these straws offer a satisfying flavor and texture that we are thrilled to share with families across the nation."
The Super Veggie Straws are crafted using four primary ingredients: yellow peas, brown rice, cassava, and sweet potato. Exclusively fried in premium avocado oil, these straws deliver an exceptional crunch that sets them apart from many other baked veggie snacks, which often fall flat in terms of texture and taste. In addition to their enticing taste, these veggie straws are designed with inclusivity in mind—they are free from the top nine allergens, gluten-free, dairy-free, and vegan-friendly, making them a safe option for a variety of dietary needs.
Moreover, the Super Veggie Straws come in a unique shape that is ideal for dipping, adding versatility to their consumption experience. They are launching in three distinctly savory flavors to cater to a wide array of palates:
These new straws will be available for purchase starting next month, through various channels including SnackJacksons.com, select retailers, and later on Amazon in July 2025. Jackson's motto remains consistent: to lead a snack revolution rooted in wholesome ingredients and transparency.
Founded by the Reamer family in their Colorado kitchen back in 2013, Jackson's began with a focus on sweet potato chips and has expanded its reach with innovative offerings like kettle chips and now veggie straws, all while adhering firmly to its original mission—a tribute to their son Jackson’s health journey, emphasizing low-inflammation snacks crafted from real ingredients. Today, Jackson's operates out of its state-of-the-art facility in Muskego, Wisconsin, guaranteeing exceptional quality and innovation in every product. Even with significant growth, marked by a noteworthy investment from Shark Tank's Rohan Oza, Jackson's continues to be a cherished brand stocked by major retailers such as Walmart, Target, and Whole Foods, reflecting the increasing consumer demand for better snacking options.
To delve deeper into the world of Jackson's and browse the entire array of snacks available, visit SnackJacksons.com.
As the traditional salty snack market faces a downturn, Jackson's is proudly showcasing a different trajectory. Recent data from SPINS Total MULO indicates that in the twelve weeks concluding on April 20, 2025, Jackson's has achieved the status of being the fastest-growing salty snack brand in the United States, both in terms of dollar and unit sales. This growth surge can be attributed to the company's flagship sweet potato chips, which demonstrate that there's significant demand for snacks crafted with high-quality oils and real ingredients—even in segments previously perceived as niche.
Megan and Scott Reamer, the visionary co-founders behind Jackson's, articulated their inspiration by stating, "Our new Super Veggie Straws are more than just a snack, they're an essential step in our mission to deliver better options for families. Each Jackson's product embodies our commitment to creating craveable snacks free from seed oils. Crafted from simple yet nutrient-rich ingredients, these straws offer a satisfying flavor and texture that we are thrilled to share with families across the nation."
The Super Veggie Straws are crafted using four primary ingredients: yellow peas, brown rice, cassava, and sweet potato. Exclusively fried in premium avocado oil, these straws deliver an exceptional crunch that sets them apart from many other baked veggie snacks, which often fall flat in terms of texture and taste. In addition to their enticing taste, these veggie straws are designed with inclusivity in mind—they are free from the top nine allergens, gluten-free, dairy-free, and vegan-friendly, making them a safe option for a variety of dietary needs.
Moreover, the Super Veggie Straws come in a unique shape that is ideal for dipping, adding versatility to their consumption experience. They are launching in three distinctly savory flavors to cater to a wide array of palates:
- - Sea Salt: Offers the ideal balance of saltiness and crunch that keeps snackers coming back for more.
- - Cheddar: Captures the irresistible cheesy flavor fans crave, without any dairy involvement, making it a guilt-free delight.
- - Ranch: Infuses all the beloved flavors of ranch dressing into an addictive crunchy snack that leaves consumers wanting endlessly more.
These new straws will be available for purchase starting next month, through various channels including SnackJacksons.com, select retailers, and later on Amazon in July 2025. Jackson's motto remains consistent: to lead a snack revolution rooted in wholesome ingredients and transparency.
Founded by the Reamer family in their Colorado kitchen back in 2013, Jackson's began with a focus on sweet potato chips and has expanded its reach with innovative offerings like kettle chips and now veggie straws, all while adhering firmly to its original mission—a tribute to their son Jackson’s health journey, emphasizing low-inflammation snacks crafted from real ingredients. Today, Jackson's operates out of its state-of-the-art facility in Muskego, Wisconsin, guaranteeing exceptional quality and innovation in every product. Even with significant growth, marked by a noteworthy investment from Shark Tank's Rohan Oza, Jackson's continues to be a cherished brand stocked by major retailers such as Walmart, Target, and Whole Foods, reflecting the increasing consumer demand for better snacking options.
To delve deeper into the world of Jackson's and browse the entire array of snacks available, visit SnackJacksons.com.
Topics Consumer Products & Retail）
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