#United States #Boston #fashion retail #Primark #US Expansion

Primark Celebrates a Decade of Success in the U.S. Market

Primark, the well-known international retailer recognized for offering quality fashion at reasonable prices, is proudly celebrating its 10-year anniversary in the United States. Since opening its first store in Downtown Crossing, Boston in 2015, the brand has made significant strides in the American retail landscape, now boasting 33 stores across 13 states. This includes recent openings in cities like El Paso, Texas, Jersey City, New Jersey, and Memphis, Tennessee.

Kevin Tulip, the President of Primark US, expressed the company's excitement regarding its success, stating, "To say we're thrilled with the success we've seen in the US to-date is an understatement. US shoppers have welcomed Primark with arms wide open, and continue to be wowed by the value, quality, and style we offer." Since its debut, Primark has successfully tailored its offerings to meet the needs and preferences of American shoppers, recognizing the importance of understanding local tastes.

Looking ahead, Primark is not slowing down. The company has signed 18 new leases, including four recently announced locations which will mark its entry into Minnesota for the first time. The upcoming stores will be situated in prominent shopping areas:

• - Mall of America, Bloomington, Minn.
• - Brandon Exchange, Brandon, Florida
• - Vineland Premium Outlets, Orlando, Florida
• - Sugarloaf Mills, Lawrenceville, Georgia

Additionally, Primark is excited to announce plans for its flagship store in Manhattan, located in Herald Square just across from Penn Station, which is set to open next year. This store will provide the city with easier access to Primark's unique blend of style, quality, and affordability.

Furthermore, to bolster its U.S. operations, Primark has made significant investments in its workforce, resulting in key hires and the establishment of a new office in Downtown Boston. It is recognized as a preferred employer, earning accolades such as one of the Top 100 Inspiring Workplaces in North America and landing a spot on the Global Top 100 list by the Inspiring Workplaces Group.

Primark has also received accolades for its position as a leading retail competitor, recently achieving the second spot on the National Retail Federation's "2025 Hot 25 Retailers" list from Kantar, which highlights the fastest-growing retailers in the United States.

To celebrate its 10-year milestone, Primark is hosting an anniversary event at its Downtown Crossing location on September 12th from 2 PM to 8 PM ET. This exciting celebration will offer family-friendly activities including live music, giveaways, hair braiding, photo opportunities, and complimentary ice cream, while supplies last.

Shoppers seeking the latest Primark styles can easily browse product offerings on the brand's website, ensuring they find what they need in their local store. Those interested in keeping up with new product launches, style tips, and store opening announcements can subscribe to the email newsletter on the Primark website.

With over 80,000 employees across 17 countries, Primark is committed to providing stylish, affordable options across all categories including women's, men's, and children's apparel as well as beauty products, homeware, and accessories. Founded in Ireland in 1969 under the Penneys brand, Primark's mission has always centered around delivering quality products at accessible prices, all while enhancing the shopping experience for its customers.

As part of its dedication to social responsibility, Primark is making strides towards sustainable fashion through its Primark Cares strategy. This multi-year initiative aims to extend the life of garments, protect the planet, and support the people involved in production processes. Primark has set ambitious goals to meet by 2030, including transitioning to using only recycled or sustainably sourced materials, reducing carbon emissions by half, and advocating for fair wages within its supply chain.

In summary, Primark's 10-year anniversary in the U.S. marks a pivotal milestone filled with growth opportunities, community engagement, and a steadfast commitment to quality and affordability. As the brand continues to expand, it looks forward to serving the diverse needs of American shoppers for many more years to come.