Sockets Develops Innovative DMP 'MSDB Bridge' for IP Content and Entertainment

Sockets Unveils 'MSDB Bridge': A Game-Changer for IP Content and Entertainment

Sockets Co., Ltd., headquartered in Shibuya, Tokyo and led by President Koji Urabe, has unveiled its latest innovative product, the 'MSDB Bridge'. This groundbreaking Data Management Platform (DMP) is designed specifically for the realm of intellectual property (IP) content and entertainment. At its core, 'MSDB Bridge' is leveraging Sockets' unique integrated content database, accumulated over two decades, to significantly contribute data technology towards the evolution of IP content.

The primary goal of 'MSDB Bridge' is to support Japanese creators—from artists to writers, illustrators, and beyond—by facilitating the discovery, creation, collaboration, and marketing of IP content. This aligns with Sockets' vision of bolstering Japan's status as an IP powerhouse, similar to the pivotal role oil plays in the Arabian economy. By making advanced tools and resources available, 'MSDB Bridge' aims to empower creators and businesses alike.

The Platform's Background and Importance

In Japan, IP content is often deemed a national treasure, with creators representing the country’s rich artistic legacy. The term 'creator' encompasses a diverse range of talent, including artists, novelists, illustrators, animators, composers, and many others, all contributing to an expansive array of expressions and content types.

Sockets' commitment to supporting the next generation of creators has driven the company to develop a DMP tailored specifically for the entertainment industry. This focuses on elevating the content sector, recognized as a foundational industry for Japan's future economic strategy.

To this end, Sockets has combined its established content database and metadata technology with cutting-edge sensory AI. This refined technology is envisioned to enhance the future of IP content by offering precise and actionable data analytics tailored to the entertainment sector.

Key Features of 'MSDB Bridge'

IP Discovery Support: The platform assists in locating emerging and lesser-known IPs, diving deep into content characteristics to uncover hidden gems and opportunities for development.

IP Production Assistance: It provides production support, utilizing data analytics to benchmark existing works and facilitate informed decision-making during the creation process.

IP Promotion and Expansion: 'MSDB Bridge' offers comprehensive resources, including case studies and social media strategies, to help enhance the visibility and spread of IP content across various demographics.

Support for IP Utilization: The platform aids companies and municipalities in effectively harnessing IP content, from discovering collaboration opportunities to identifying potential investment avenues.

The entertainment landscape is characterized by an intersection of various phenomena—creation, media dissemination, promotion, and consumer behavior all occur along a dynamic temporal axis. While DMPs exist across numerous industries, 'MSDB Bridge' stands out through its continuous integration of these phenomena, enabling organic analysis ranging from production to consumption. The platform uniquely visualizes the connections between IP media, commercialization, and collaborative endeavors.

Unique Features and Advantages

Unlike conventional DMPs, 'MSDB Bridge' employs a proprietary emotional and contextual analysis technology that interprets the nuances of content—be it narrative elements, themes, characters, or emotional resonance—allowing for sophisticated database construction.

Moreover, its extensive media franchise database compiles a vast spectrum of IP-related data, covering diverse fields and enabling cross-domain analysis within the entertainment sector.

The platform’s design philosophy revolves around the entertainment domain, contrasting sharply with generic web marketing DMPs. This ensures a focused understanding of content and fan communities.

Engagement and Future Prospects

Currently, Sockets is in discussions regarding trials and proofs of concept with six companies, with multiple contracts being established. They emphasize a co-creation model with flexible plans tailored to varying business phases and needs.

For more information on their innovative services, visit the MSDB Bridge service page.

Sockets Co., Ltd. remains at the forefront of the data services industry in the context of Japanese entertainment and content. Utilizing unique metadata and sensory AI, Sockets offers high-quality data solutions that are now indispensable across significant entertainment platforms such as KDDI, NTT DoCoMo, LINE MUSIC, and more, while partnering with leading publishers to enrich digital marketing efforts.

For inquiries related to this release, contact:

Corporate Planning Department, Sockets Co., Ltd.

36F, Ebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya, Tokyo 150-6036

E-mail: [email protected]