#China #Shanghai #Blokees #Ultraman #BFC

Blokees and Their Role in the Ultraman 60th Anniversary Exhibition

On July 2, 2025, in Shanghai, the much-anticipated exhibition named "Journey of Light: A Glimpse into Ultraman's 60th Anniversary" held its media preview, with an official opening to the public scheduled for July 5. At this event, the Chinese brand known for its fun building kits, Blokees, emerged as the exclusive strategic partner, unveiling a series of new Blokees Ultraman kits. Additionally, they showcased nearly 100 Ultraman-themed creations from BFC, which underscored their strong and enduring relationship with the Ultraman intellectual property.

Blokees' partnership with New Creation, the exclusive licensing agent for the Ultraman series in China, began in 2021, allowing them entry into the model kits category. The following year, they launched their first classic Ultraman building kits, gaining widespread popularity among Ultraman enthusiasts. Over the last four years, Blokees has introduced Ultraman intellectual property through three major product series: HERO10, Legend, and preCOOL, leading to over 10 main editions and more than 80 different Ultraman models, representing a staggering array of over 140 unique Ultraman characters.

With a commitment to ongoing innovation, Blokees currently holds more than 500 patents and continues to develop creative consumer-centric products worldwide. At the exhibition, Blokees displayed close to 100 BFC creations featuring Ultraman in their dedicated booth, making them the first Chinese brand to showcase original user creations at a themed exhibition celebrating Ultraman's 60th anniversary. These creations were crafted by BFC creators, and competitions set up at the venue allow attendees to engage with the exciting world of BFC creation firsthand. Participants immersed themselves in the joyful experience of building, celebrating the creativity that Blokees emphasizes.

Blokees continues to prioritize fostering BFC's creation culture, hosting annual creative competitions where participants can craft original works using Blokees kits. The winning entries stand a chance to be featured at international exhibitions alongside Blokees. This initiative has enabled the BFC community to flourish into a significant platform that connects global creators and propels the brand's creative ecosystem forward.

Blokees adopts a strategy that focuses on widespread attractiveness, gradual pricing, and promoting their offerings on a global scale. Moving ahead, they aim to further connect with international audiences through innovative products and immersive community cultures. The success seen at the Ultraman exhibition showcases not just a partnership, but a merging of ideas and creativity that resonates with fans and players around the world.

As the anticipation builds toward the exhibition's public opening on July 5, Blokees has already set an excellent precedent for how brand collaboration can enrich cultural experiences through creative expression. With their models and engaging community initiatives, the company is on track to continue making waves in the consumer market, particularly among fanbases like Ultraman’s, who appreciate both nostalgia and innovative play.